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Guitar Center Professional(GC Pro) has appointed Adam Riley to the newly created position of marketing manager, GC Pro. The announcement was made by GC Pro vice president Rick Plushner and reflects the division’s ongoing growth and expansion within the Professional Audio, Live Sound, House-Of-Worship, Education, and Installed Sound market sectors.
In his new position, Riley will be responsible for developing and implementing a comprehensive marketing plan to increase overall brand visibility by utilizing new, progressive marketing tools with a special focus on web, print, social media and event-based initiatives.

Mike Greene, the longtime owner of San Diego’s Greene Music, is effectively retiring in January, having sold the music store that bears his family name—to Music Exchange, a highly-successful, multi-location retailer based in northern California. Although Greene and his longtime general manager, Richard Sibley, will continue to operate the Greene Music Education Center, his retirement from retail marks the end of an unparalleled career that not only saw major changes in the music industry, but helped change the music industry itself.

Read more: San Diego’s Greene Music CEO to Retire After 60 years >>>


D’Addario is adjusting personnel assignments to better align with their business partners and consumer needs in the market.

Steve Loud, e-commerce sales manager, has been assigned global responsibilities. Reporting directly to vice president of sales David Via, Loud will work closely with D’Addario’s international and U.S. sales personnel, dealers, and distributors to maximize e-commerce opportunities. Loud will be assisted by Pete Cerone, e-commerce project manager and the department’s newest addition, Jim Boyle. Reporting directly to Loud, Boyle will be taking on the newly created role of e-commerce specialist, assisting with site auditing, affiliate development, and other key e-commerce related initiatives. Since joining D’Addario full time in September of 2008, Boyle has held positions in the company’s Custom Installation (CI) department, marketing department, and has served over the past five years as a U.S. account executive in the Sales department.

Read more: Personnel Realignments at D'Addario >>>


Eventide has formed a strategic partnership with Yamaha to develop signature effects for a future update to its recently announced flagship live sound console, the RIVAGE PM10.  The Eventide H3000 Live™ plug-in will include some of the most widely used signature Eventide effects used in the live sound industry.

“We have the utmost respect for Yamaha’s deep roots in the music equipment industry.  It is an honor to work with the company who is the largest manufacturer of musical instruments in the world.  Their pioneering work developing some of the earliest digital consoles continues to be refined, incorporating the evolving demands for integrated workflow necessary for today’s demanding live sound productions,” noted Ray Maxwell, Eventide vice president of sales and marketing.  “The marriage of classic Eventide effects with the state-of-the-art Yamaha RIVAGE PM10 console is a match made in heaven.”

Read more: Eventide Announces Strategic Partnership with Yamaha >>>


Guitar Center has appointed Michael Amkreutz to the position of executive vice president, Marketing, Merchandising and E-Commerce, for the Guitar Center brand. Amkreutz’s appointment is the result of an extensive, nationwide search by Guitar Center management who ultimately selected him from an elite pool of candidates for his extensive marketing background. In this new role, Amkreutz will be responsible for all aspects of GC’s product assortment, in-store merchandising, marketing campaigns and e-commerce strategy. 

Read more: GC Names Amkreutz Executive Vice President >>>

Supplier Scene

Antique Electronic Supply presents the 2015 Tempe Guitar Show, sponsored by Jensen Musical Instrument Speakers. The show will be held on Saturday March 7, 2015 at 6221 South Maple Ave, Tempe, AZ from 10:00 a.m. to 4:00 p.m. The Tempe Guitar Show is in its 6th year and will have over 40+ vendors displaying guitars, guitar amps, and other musical related products. This event is the largest guitar show in Arizona and is free to the public. Exhibitor booth registration is now officially open.

Read more: 2015 Tempe Guitar Show >>>

Supplier Scene

Zonda announces the launch of its new YouTube channel,  In the coming months, Zonda will be producing featurettes that offer in-depth presentations of their excellent brass and woodwind instruments. Zonda videos will be shot in full HD, and will feature the use of movement and lighting to best present each model.  Zonda’s first video features the ZTP-101 are online now. 

Read more: Zonda Launches YouTube Channel >>>

Supplier Scene

Reunion Blues, maker of instrument cases and gig bags officially welcomes guitarist Mark Zavon to their artist family. Mark Zavon is the guitarist and a founding member of the hard rock band Kill Devil Hill. They released their second CD “Revolution Rise” in October of 2013. Look for Mark on tour with Kill Devil Hill in 2014. Reunion Blues is proud to support Mark Zavon, and welcome him to their growing family of artists.

Read more: Reunion Blues Welcomes Kill Devil Hill Guitarist Mark Zavon >>>

Supplier Scene

Avedis Zildjian Company announced that CEO Craigie Zildjian will be honored by the Women’s International Music Network at this year’s She Rocks Awards taking place during the 2015 Winter NAMM Show. The She Rocks Awards pays tribute to women who display leadership and stand out within the music industry as role models. The annual event brings together industry professionals, music icons, artists, fans, and media to celebrate women in music.

Read more: Craigie Zildjian to be honored at Winter NAMM She Rocks Awards >>>

Supplier Scene

Anthem Musical Instruments has announced it will now distribute North Bridge Flutes. All North Bridge flutes feature a sterling silver headjoint that is handmade in the USA by flute artisan Chris McKenna. All musical instruments contain critical components that significantly enhance the instrument's sound and playability (such as the flute headjoint). North Bridge carefully designs and hand crafts these critical components in the USA, and then hand pairs them with beautifully constructed musical instruments that are assembled in Taiwan.

Read more: Anthem Musical Instruments To Distribute North Bridge Flutes >>>

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