Music Group Welcomes Adorama to Dealer Network

Music Group welcomes Adorama as the newest full-line reseller for its Behringer- and Bugera-branded MI products. As a significant partner in Music Group’s rapidly expanding dealer network, Adorama will carry all of Behringer’s and Bugera’s 500+ products online.



Barry Mitchell, Music Group VP, Customer Management Prosumer Division commented, “We are honored to have Adorama join our growing family of full-line dealers. Behringer and Bugera is enjoying all-time record success in the U.S. market and we are thrilled that they have chosen to carry the entire Behringer and Bugera catalog – every single SKU. It truly is a testament to the tremendous confidence our dealer partners have in all of our brands, quality and support.”



Ahron Schachter, director of Product Placement commented, “Adorama has been a major New York Electronics destination for 35 years. By partnering with Behringer we are now able offer the best of the best to our customers who always seek the latest in pro-audio solutions. Behringer has established a new industry standard for innovation and quality. We have experienced these brands grow massively over the last few years and hence we decided to stock and support all of their products. We are very excited to open this amazing chapter with Behringer and Bugera.”