GC Opens New Flagship Store in Times Square

Last Thursday, August 7^th, Guitar Center celebrated the grand opening of its newest retail location at 218 W. 44^th Street in the heart of NYC’s Times Square.

The new store (GC’s 262^nd, nationwide) is a 28,000 square-foot outlet featuring the expected (guitars, drums, keyboard, DJ and recording gear, live sound equipment, and more) as well as Guitar Center’s “Platinum Club,” a Fender Custom Shop, and a full DJ experimental department.

Grand opening festivities at the Times Square location included giveaways, exclusive savings, and a display featuring Eric Clapton’s iconic “Blackie” Fender Strat.

To mark the store’s opening, The Roots performed a special concert on Thursday evening.

“Joining the caliber of retailers that have established a presence in Times Square over the years is a huge accomplishment and a statement as to how far the brand has come,” says Mike Pratt, Guitar Center CEO. “By opening a Guitar Center in such a visible, high-traffic area as Times Square, we are able to open more eyes to the inherent joy that comes from playing an instrument. The store is amazing, and we can’t wait to share it with our customers. It’s a proud moment for all of us at Guitar Center.”