- Written by Christian Wissmuller
- Published: 16 July 2014
Over the last 12 months, Asterope has seen increasing momentum among both dealers and online retailers for its premium instrument and XLR cable products, the company announced at Summer NAMM in Nashville. Dealers across the US, as well as online retailers, including Musician’s Friend, Amazon, Sweetwater and SamAsh.com, have added Asterope to their product portfolios over the last year.
The momentum is the result of a variety of initiatives the company has undertaken to broaden its distribution base, including:
The successful rollout of its worldwide retail distribution agreement with Fishman
A 70-city dealer tour, which included face-to-face meetings with the company’s founder and president, Dariush Rad, accompanied by a personal demonstration of Asterope’s breakthrough audio cable technology
Initiating of the next phase of its global branding campaign featuring a host of renowned artists, engineers and producers, designed to support its existing products as well as its expansion into the professional audio market.
Dealers are choosing Asterope products not only because of the value they bring to the dealers and their customers, but also the exceptional sonic characteristics that Asterope products provide. The company’s growing brand acceptance among industry professionals, and the outstanding quality of its products – which are made in the USA – are also helping drive the company’s success.
“We are delighted with the growing momentum among the dealer base,” said Dariush Rad. “Having personally met with dealers across the country, I’ve learned a lot about their goals for their businesses and their challenges, especially with regard to the ever-changing dynamics in the industry’s channel base. As a product manufacturer, we are constantly striving to provide outstanding products with excellent dealer terms, supported by progressive marketing programs, so as we continue to grow, both the company and our distribution partners will be successful.”
Asterope’s technology platform, which is the result of years of research and development, is applicable across a wide variety of product solutions. In the coming months, Asterope plans to expand beyond the music instrument and XLR markets by developing various OEM, Pro Audio and consumer solutions.
“Our technology platform provides tremendous improvements in audio performance whether applied to music instruments, amplifier solutions, speakers, monitors or other applications. We are excited to be moving into the next phase of our product development,” said Rad.