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Eastman Music to Distribute Backun Clarinets

Christian Wissmuller • Upfront • September 30, 2016

Eastman Music Company has announced that they have entered into a longterm exclusive distribution agreement with Backun Musical Services, manufacturer of clarinets and woodwind accessories, to bring the Backun line of products to Eastman dealers in North America.

The Backun line of products joins the Eastman family, which includes Eastman, Wm. S. Haynes Co. and S.E. Shires instruments. The agreement leverages Eastman’s outstanding brand and strong dealer relationships, while offering dealers access to a premium line of clarinets – from student through professional models.

Qian Ni, CEO of Eastman commented: “Backun clarinets have earned a reputation of being among the finest in the world. We are excited to be able to work with our Eastman, Wm. S. Haynes Co. and S.E. Shires dealers to represent these instruments. We are confident that Eastman dealers and their customers will benefit from the innovations and craftsmanship that Backun is known for.”

On the recent agreement, Backun president, Morrie Backun said: “In partnering with Eastman, we recognize the enormous potential for Backun in the US market. Eastman provides exceptional dealer support, with industry leading financing and terms that will help Backun products reach more dealers and artists. This relationship is a natural fit for both companies.”

Effective immediately, the entire Backun product line of clarinets and accessories will be available through Eastman, with the company offering financing, inventory and domestic shipping to qualified dealers from its Pomona, California headquarters.

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