Ashly Audio Appoints Sound Directions as Exclusive UK Distributor

Ashly Audio announced the appointment of Sound Directions, Ltd. as its exclusive distributor in the United Kingdom. Sound Directions caters to consultants and A/V integrators with peerless systems knowledge and a free system designing and programming service. The Chessington, Surrey-based company will distribute Ashly’s entire line of products, including Ashly’s networked multi-channel amplifiers, Protea DSP-equipped amplifiers, and customizable user interfaces, such as Ashly’s iPad app.

Stanislas Boivin-Champeaux founded Sound Directions in 1998. “From the very start, we’ve worked closely with our customers to demystify the vast array of technologies that are available in the installed A/V market,” he said. “When it benefits our clients, we happily design and program systems that work flawlessly under the pressures and challenges of the real world. We’ve seen countless systems designed by others that left end-users with a system that they did not understand and could not operate. We go the extra mile to ensure that this is never the case for the systems we design. A job is never complete until everyone is perfectly satisfied.”

The effort Sound Directions puts into system design and programming for its audio professional clients is unique among distributors,” said Mike van der Logt, EMEA sales manager with Ashly Audio. They have a strong technical team that has depth of experience in the markets their customers operate in. They understand the pressures their customers face and work alongside them to create on-time solutions, within budget. That ultimately wins more projects for everyone involved. We’re pleased to partner with such a well-respected and forward-thinking distributor. Our existing UK customers will be pleased, and we expect Sound Directions’ reach to win legions of new Ashly fans.”

“We have travelled the world to pull together a portfolio of products that work flawlessly together, and Ashly Audio has a well-deserved reputation for building reliable, well-engineered solutions at exceptionally competitive prices,” said Boivin-Champeaux. “Ashly’s hardware, software, and user interfaces complement our existing partner brands perfectly, and their products are very flexible and Dante- and CobraNet-compatible, allowing us to leverage Ashly solutions in a huge range of designs.”

(PHOTO CAPTION) (from left to right: Stanislas Boivin-Champeaux, Sound Directions UK; Jon Paul Boucher, Ashly Audio, Inc.; Francisco Lorenzo, Sound Directions UK; Christophe Palluat de Besset, Sound Directions France; Mark Wentling, Ashly Audio, Inc.; Jessica Colombain, Sound Directions France; Mike van der Logt, Ashly Audio, Inc.

www.ashly.com