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MONO Enters Into Distribution Deal with KMC

Christian Wissmuller • Upfront • June 17, 2014

MONO® and KMC Music, Inc. have entered into an agreement for joint U.S. distribution of MONO’s line of accessories. As of June 1, 2014, KMC Music began offering MONO’s full line of award-winning hybrid instrument cases and travel accessories to their vast U.S. dealer network. The joint distribution deal allows KMC Music to handle all new MONO retail business opportunities while MONO continues to service its current collection of U.S. based retail accounts and international distributors.

KMC Music will provide dealers with expert support of the MONO line. Placing MONO orders with KMC Music will offer dealers the availability and flexibility for which KMC’s 1-Stop catalog is known.

"We've had our eye on MONO for quite some time. Not only have they reinvented and reinvigorated their category, but the MONO team truly understands the way the modern musician's needs are changing. This is evident in their innovative product design and trend-setting marketing. By focusing on design, MONO has quickly created a loyal following of professional and aspiring musicians all over the world. The time is right to include this incredible brand in our customer offerings as well,” said Thomas Ricksgers, senior marketing manager for KMC Music.

"This a great honor for us – no other company has the history and reach of KMC," says MONO founder and CEO, Daniel Kushner. "In getting to know the KMC team, it was immediately clear to us that their passion and operational expertise would translate to a great service experience for MONO dealers everywhere. This partnership will allow us to focus on design, marketing and crafting the consumer experience as we continue to grow."

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