Upfront

Upfront

Yamaha Corporation of America (YCA) has announced that it is forming the Professional Audio division to provide a stronger, more unified presence in the live sound, recording, and sound installation markets.

Alan Macpherson, a 27-year Yamaha veteran with a solid background in marketing a broad range of Yamaha musical instruments, commercial audio, live sound, and recording products, will lead a dedicated team of professional and commercial audio specialists in the new division. He will report directly to Tom Sumner, senior vice president of YCA.

Read more: Yamaha Forms Professional Audio Division

Upfront

After 20 years of innovation in the music products industry, Visual Sound is changing its name to Truetone. Company president and founder, Bob Weil, explains why:

“The name of the company was derived from the first product I invented, Visual Volume; the volume pedal with a 10 LED scale to indicate volume level. That was the product that launched Visual Sound at the beginning of 1995. While Visual Volume was the cornerstone of the company back then, it became a secondary product over the past 20-years. Now, we are best known for our effects pedals, including Jekyll & Hyde, Route 66 and H2O. In addition, our 1 SPOT power supplies and accessories have become the industry standard. Our company motto has always been Real Tone for Real People, which underscores our approach to making reliable, high-quality products, at a fair price. With this in mind, we feel that our new name, Truetone, clearly states our vision in one word.”

Read more: Visual Sound is Now Truetone

Upfront

Retired MMR publisher Sid Davis was a contributor to a recent book published by SABR (Society of American Baseball Research), Who’s on First: Replacement Players in World War II, covering major league players who made their entrance into the league during the four seasons in which the U.S. was in the second World War.  Davis authored a biography of Butch Nieman, a hard-hitting outfielder for the Boston Braves during that period. 

Read more: MMR’s Davis Contributes to Who’s on First

Upfront

Hal Leonard was honored to host famed lyricist and librettist Alain Boublil at its Milwaukee headquarters on March 6th.

The world’s longest-running musical, Les Miz is an unforgettable story of heartbreak, passion, and the resilience of the human spirit. The show made its debut in 1985, and Hal Leonard has represented it in print for nearly as long.

Read more: Alain Boublil Tours Hal Leonard

Upfront

ESP Guitars and Takamine Guitars have announced a partnership in which Takamine instruments will be available exclusively through ESP and selected dealers in the U.S. This new distribution partnership began in March 2015.

“This is a momentous leap forward for both ESP and Takamine,” says Matt Masciandaro, president and CEO of the ESP Guitar Company. “The new agreement between ESP and Takamine allows ESP to offer one of the world’s most respected acoustic guitar brands to our dealers and customers, and gives Takamine the kind of sales distribution and marketing support that this fine brand merits.”

Read more: ESP and Takamine Announce U.S. Partnership

Upfront

NAMM invites music product retailers worldwide to stand up and take a bow as the fifth annual Top 100 Dealer Awards nominations open. Retailers can now enter in seven “Best of” categories, for Dealer of the Year and to be named one of the world’s Top 100 Dealers. The Awards, which applaud excellence and innovation in music products retailing will be presented Friday, July 10 during Summer NAMM in Nashville.

Read more: 2015 NAMM Top 100 Dealer Awards

Upfront

SABIAN has announced that effective immediately, sales and distribution of SABIAN cymbals and accessories in the U.S. will be handled exclusively by SABIAN Ltd.

SABIAN president and CEO Andy Zildjian comments: “This is absolutely the right time in our history to engage directly on all levels with our valued partners in the U.S. It allows us to take direct control of the message, relationships and brand focus in our largest market. This is the beginning of a very exciting time for all of us in the SABIAN family and we look forward to working closer with our retail partners for many years to come.”

Read more: SABIAN to Sell Direct to Retail in the U.S.

Upfront

NAMM members have the unique opportunity to participate in a free two-day Intellectual Property (IP) Academy on April 8 and 9, 2015, at the Global Intellectual Property Academy (GIPA) of the United States Patent and Trademark Office (USPTO) in Alexandria, Virginia.

Read more: The IP Academy is Back and Free!

Upfront

Guitar Center opened its 264th location in Champaign, Illinois, on February 26.  Guitar Center’s latest store, a state-of-the-art musical instrument and technology center covering over 8,000 square feet, is the first in a series of new store grand openings in 2015.  The announcement was made by Michael Amkreutz, Guitar Center executive vice president, marketing, merchandising and e-commerce, and is said to “further [exemplify] the company’s ongoing plans for growth and long-term expansion and its primary goal of providing customers with the widest selection of musical instruments and professional audio products at the best prices sold by an experienced and knowledgeable sales staff.” 

Read more: GC Opens New Store in Illinois

Upfront

PRS Guitars has announced the opening of its new “West Street East” Museum Room and retail store and the commencement of free public tours of the Stevensville, Maryland manufacturing facility.

When touring the PRS factory, visitors will get a firsthand look at PRS Guitars’ processes, instruments, and amplifiers from raw wood or blank chassis form to finished guitar or amplifier. PRS intends to give visitors a unique view into PRS quality and the dedication of the people building PRS instruments. “We have a passion for building instruments and also for the music that these instruments help create. Most here are dedicated players, refining our craft as builders and musicians. There is a special kind of pride and individual ownership surrounding our instruments. From our experience, there is no better way to see this unique aspect of PRS than to walk through the shop,” stated PRS President Jack Higginbotham.

Read more: PRS Announces Opening of ‘West Street East’ and Start of Factory Tours

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