Upfront

Upfront

Korg USA announced that they will be the exclusive U.S. distributor of Dean Markley’s exceptional line of guitar strings, pickups, picks and polishing accessories. Dean Markey joins Korg’s family of brands and this partnership is in line with Korg’s strategic plan to provide dealers with a full spectrum of quality products at various price points. The full line of Dean Markley products slated for distribution will be on display at the 2015 NAMM trade show (Booth #6440 Hall A).

Read more: Korg USA to Distribute Dean Markley

Upfront

Iconic guitarist Slash will receive the prestigious Les Paul Award during the 30th Annual NAMM Technical Excellence & Creativity Awards, to be held Saturday, January 24 in Anaheim, California. Comedian Sinbad will provide the laughs as the evening’s host. The NAMM TEC Awards honors individuals and companies across 30 categories, for outstanding achievement in professional audio technology and production.

The Les Paul Award named for the revolutionary inventor and esteemed musician, honors individuals or institutions that have set the highest standards of excellence in the creative application of audio and music technology. Instituted in 1991, the honor has been granted to luminaries including Pete Townshend, Paul McCartney, Brian Wilson, Stevie Wonder, Neil Young, Todd Rundgren, and Peter Gabriel.

Read more: Slash to Receive Les Paul Award at NAMM TEC Awards

Upfront

San Diego-based non-profit Guitars in the Classroom (GITC) announced that the Oriolo Guitar Co. recently made a $40,000 donation of guitars and ukuleles to its work of bringing music into the heart of academic learning across the country. Oriolo Guitars are best known for their colorful artwork, many featuring the popular character Felix the Cat who was produced by Joe Oriolo.

Oriolo’s son, Don, took the helm of Felix The Cat Productions Inc. in 1984 and has produced numerous episodes of Felix and brought the licensing brand to new heights. Oriolo entered the musical instruments/products world in 2008 when he first designed and manufactured his Oriolo Guitars. The company was founded by Don and believes in making music-based learning enjoyable for all kids.

Read more: Oriolo Guitars Makes $40,000 Instrument Donation to GITC

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