Hal Leonard and Propellerhead Expand Distribution Deal into Canada

Hal Leonard Corporation has been selling Propellerhead Software products to the MI trade in the US since 2011, and became an exclusive distributor last August. Because of this, the companies are expanding their distribution deal to now encompass Canada. Hal Leonard senior VP of Sales Doug Lady and Gerry Bassermann, director of North American markets for Propellerhead, reached the agreement, which takes effect on August 1st.

A privately owned company based in Stockholm, Sweden, Propellerhead Software has created some of the world’s most innovative music software products, including Reason and ReCycle. Musicians, producers and the media have praised their products for being inspiring, great sounding, and easy to use.

Now in its seventh edition, Reason is a virtual studio rack with all the tools, instruments and tracks musicians need to turn their ideas into music. With its generous sound bank and intuitive flow, Reason helps even beginners with the creative process.

ReCycle helps musicians make the most of their grooves, allowing them to do with sampled loops what they can do with beats programmed from individual drum sounds: alter the tempo or pitch, or replace sounds and process them individually. This handy software lets users quickly edit sampled parts, chop up riffs, remix and do mash ups.

Propellerhead field marketing specialist Terry Mask will continue to provide dealer support for music retailers. Mask lives in the Ottawa area, and supports the company’s sales efforts throughout Canada. He puts on product clinics, and provides merchandising advice for stores. He is on hand for tech support – for both retailers and consumers – and will work closely with the Hal Leonard team.

 Lady states, “Propellerhead Software products put powerful recording capabilities into the hands of even casual music makers, enabling them to create very cool and sophisticated recordings. You don’t have to be a tech head to get the most out of these products.” He continues, “Reason and ReCycle are the top choice of educators for their simplicity, and beloved by pros for all of their cutting-edge features and robust functionality. We are excited to now offer music retailers throughout Canada these outstanding recording tools.”

Bassermann says, “Teaming with Hal Leonard was a natural fit for us, and we’ve been thrilled with their performance in the States. We’re excited to now have them help us grow our Canadian distribution. They reach educators, small independents and major chains effectively, making ordering easy and backing it up with their renowned customer service.”