Yorkville Sound to become exclusive Canadian Distributor for Ernie Ball

The Ernie Ball String and Accessories catalog is a new addition to Yorkville Sound’s catalog of distributed lines. 

Ernie Ball is best known as one of the great innovators in string technology. Founded in California in 1962, their artist roster boasts some of the finest world-class musicians in history, including Eric Clapton, Paul McCartney, Slash, Metallica, and John Mayer who all trust Ernie Ball electric guitar strings to produce their own unique tones.

A core brand for any successful music retailer, the addition of the Ernie Ball line presents exciting opportunities for both Yorkville Sound and Yorkville Sound’s extensive Canadian dealer network.  

 “It is with great pleasure that we add Ernie Ball Strings and Accessories to the Yorkville family of distributed brands,” explains Jeff Cowling, Yorkville Sound’s VP Sales and Marketing. “Brian Ball and Nathan Stiff (of EB) have been wonderful to work with as we lead up to our launch, and our large network of Canadian dealers should be thrilled about this valuable addition. We look forward to serving the hundreds of Ernie Ball dealers with precision and expediency.”

The current Ernie Ball catalog includes virtually all essential guitar accessories including straps, tuners, slides, unique and an innovative pedal line in addition to the string lines that made them famous.

Yorkville Sound will begin shipping Ernie Ball strings and accessories on December 15^th 2016. Retailers currently carrying the Ernie Ball line, or who are interested in becoming dealers for this brand are encouraged to contact Yorkville Sound at (905) 837-8777 for more information.