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Music China, to be held on October 11-14, 2017 in Shanghai has completed its new-look show schedule and program of events.

This year's show is expected to attract nearly 2,000 domestic and foreign exhibitors from 30 countries and regions. Assorted western and Chinese musical instruments will be presented in 11 halls and 125,000m2 exhibition space.

Brands include Marshall, Bluethner, Buffet, Fazioli, Fender, GEWA, Laney, Line 6, Ludwig, Orange, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Yamaha, Pearl River, Hsinghai, Jinyin, Fengling, and Shanghai No.1 National Musical Instruments Factor.  seminars and activities are listed to keep visitors with the industry pace.

This year, seminars and activities include:

NAMM CMIA Industry Forum.  This year 'Promoting community music making and music education' will be discussed and reflect the forefront of 'music education' which is the hottest topic at present.

Dealer Training Courses. Professional visitors can listen to the industry experts analysing cases and sharing their experience on business, sales, branding, management, new media usage and other hot issues. 

Technical Symposiums.  To promote scientific and technological innovation and deliver the latest information to professional visitors about piano tuning or MIDI and so on.

The 8th Global Forum on Chinese Traditional Music. Brings famous educators and performers of traditional Chinese music together, demonstrating the essence of Chinese traditional culture and introduces Chinese traditional musical instruments like zheng, bamboo flute and erhu.

Violin Master Workshop. An on-site workshop where visitors can watch the making of violins by top violin-making masters from all over the world. Visitors can also enjoy performances on violins and pianos at Art Salon.

Jazz Masters Salon. Domestic and foreign jazz musicians will "show you a world of freedom and music".

Educational Programme.  Hall E3 plays host to courses mainly designed for music teachers, educators and students. Education organisations will present their teaching models and share new education ideas.

Kids Music Land. Creates a new style of music study through lively activities. Here kids can try different kinds of instruments and learning music under the instruction of professional instructors.

Music Lab. A new event combining technology and music.

Outdoor Live Shows. More than 600 performances scheduled

For more details about Music China 2017 go to www.musicchina-expo.com



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