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Dedicated to providing the musical instrument industry with invaluable opportunities for business networking, music education, and appreciation, Music China 2017 will take place from October 11 – 14.
Held at the Shanghai New International Expo Centre, the fair will present a broad range of concurrent events and music celebrations. More than 1000 indoor and outdoor live shows, forums, workshops and master classes will light up the exhibition halls and outdoor areas during the course of the four-day show.
Some of the fair’s signature fringe events will return once again this year, gathering prestigious speakers who will explore the musical instrument market’s untapped potential and share effective business strategies with attendees.
In cooperation with the National Association of Music Merchants (NAMM) and the China Musical Instruments Association (CMIA), the NAMM CMIA Industry Forum will focus on the theme of “Music is around me – a discussion on community music making and education”. The event will invite industry leading experts from around the globe to share their invaluable insight. Speakers of this forum include:
Meanwhile, the NAMM University Courses are tailor-made for musical instrument dealers and retailers, addressing best practice options for business expansion through case sharing. One of the featured topics here will be customer relationship management – in particular on how to increase sales through personalised engagement with customers.
Elsewhere during the course of Music China 2017, a complete range of educational programmes, master classes and workshops from across all sectors for professionals and music lovers will improve visitors’ knowledge of music and its culture. These include:
Representatives from renowned brands such as Roland, Casio and more will unveil their successful formulas for music education.
The events here will cover instrument making skills, performances and appreciation of bowed and stringed instruments. A number of famous luthiers will demonstrate their extraordinary violinmaking craftsmanship.
Leading jazz musicians and professors will share their global insights on jazz promotion and the history of jazz, including Ms Tina May, an English jazz vocalist who has recorded several albums for 33 Jazz Records.
To preserve and promote the essence of traditional Chinese music, a variety of seminars on guzheng, erhu, pipa and guqin will be organised. A themed display area for the ‘konghou’, an ancient plucked instrument which made its way into China from the Silk Road, will also be set up to promote trade and cultural collaboration in the countries and regions along this route.
A whole range of experimental musical instruments will be on display at the Music Lab. These have been created by students from the China Central Academy of Fine Arts and other innovators, and will reveal the enormous possibilities of musical instruments and music creation. Meanwhile, the Kids’ Music Castle is a specially designed multi-sensory zone, which will enable children to experience the world of music and sound by touching and trying out a variety of musical instruments first hand.
Live concerts and industry stars to boost the show’s offerings
As Asia’s most anticipated annual music event, this year’s Music China will be further enriched by more than 1000 indoor and outdoor live shows, covering a variety of music genres such as rock, jazz, folk, heavy metal, pop and classical music.
One of the highlights here will be the SchoolJam, where attendees can experience live performances by 2017 SchoolJam award winner Mikroschrei. This talented band of teenagers is the youngest band ever to have won SchoolJam award, and their talent and enthusiasm was demonstrated at some German summer festivals including Hurricane and Southside. The Drum Circles will also allow participants to explore a diverse range of musical and rhythmic expressions.
In addition to these exciting activities for visitors, the fair will also welcome a strong line-up of stars and musicians to perform on the outdoor stages. Some of these include:
For more details about the show, visit www.musikmesse-china.com or send an email to [email protected].
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