Korg USA Expands Sales Force in Canada

Korg USA has expanded its sales force to be able to provide the same premium service to Canadian retailers as it does in the U.S. market. Joining existing West Coast sales representative Martin Richmond will be Jeff Bard, who will cover Quebec and Maritimes, and Glen Booth, who will cover Ontario.

Jeff Bard comes to Korg USA with many years’ experience as a sales representative for premium brands such as Ernie Ball Music Man, Audix Microphones and Levy’s Leathers. He has also worked in a retail capacity at a major outlet in Quebec City for over a dozen years, and as a touring musician, playing guitar with a variety of bands. Glen Booth has been working in the Ontario market as a sales representative for over 10 years, for established brands such as Ernie Ball Music Man, Audix and Levy’s leathers. Additionally, he brings experience in artist relations, and has worked in retail management, as a music teacher, and as a working musician for many years.

To support the expanded sales team, Korg USA is handling all shipping and logistics out of Canadian warehousing facilities. Korg USA’s New York-based facility houses a dedicated marketing staff as well as sales and product support personnel. In addition, field specialists support sales efforts by visiting Canadian dealers to assist with in-store marketing efforts and consumer clinics.  

Music retailers in Canada who are interested in Blackstar, Lag, HK Audio or Ashdown can initially email [email protected] or call (647) 260-0765 for more info.

Photo: Korg USA VP Sales Nick Owen (L), Korg USA Canadian Sales rep team – Martin Richmond, Jeff Bard, Glen Booth – and Korg USA National Sales manager AJ Reitz.