Rodowicz Appointed Institutional Channel Manager of YCA

Yamaha Corporation of America (YCA) recently appointed Dan Rodowicz, a veteran manager with three decades of music education and retail experience, to head its Institutional Solutions Group and Sales Department.

Rodowicz holds the newly created position of institutional channel manager, leading Yamaha’s team that focuses on sales, service and support for the institutional/academic community throughout the country.

In addition to his 30 years of experience in the music product industry, Rodowicz has served in several key roles at Yamaha since joining the company in 1996, including Western regional manager/Keyboard Division, market development manager, business development specialist, product specialist, emerging markets specialist and district sales manager. Prior to joining Yamaha, he had extensive experience in teaching private and group piano and served as an adjunct faculty member at Temple University. He also served as keyboard editor at Hal Leonard Corporation.

Working with the Institutional Solutions Group, Rodowicz will create and implement specific marketing plans which show the institutional benefits of Yamaha keyboard products and services, improving dealer sales skills within the institutional market and building on the relationships, sales, support and strategies that have been successful in Yamaha’s increased presence in the institutional music community, particularly over the past four years.

Paul Calvin, vice president/general manager, Keyboard Division, Yamaha Corporation of America, emphasizes that Rodowicz will work closely with Keyboard Division Director of Sales Bob Heller in coordinating ISG efforts with the division’s sales team and Yamaha retailers.

“Our ISG team is the strongest and most committed in the business, and I am honored to lead our team to improve the success of our institutional partners,” says Rodowicz.