GC Names Crowson Sr. VP of Marketing

Guitar Center has appointed Frank Crowson to the position senior vice president of marketing for the Guitar Center brand.

Crowson’s appointment is the result of an extensive search by Guitar Center management, who selected Crowson for his wealth of marketing and retail experience. In his new role, Crowson will work closely with Michael Amkreutz, Guitar Center executive vice president, merchandising, marketing and e-commerce, in implementing a comprehensive marketing plan to increase overall brand visibility by utilizing new, progressive marketing tools.  

Crowson joins Guitar Center from Target Corporation, where he most recently held the position of Vice President of Marketing, and was responsible for promotion strategy and weekly customer-facing communications. During his tenure at Target, Crowson helped build the brand’s marketing partnerships with prominent music artists such as Justin Timberlake, Taylor Swift, P!nk, Adele and many more. Prior to that, he held various senior level positions in Marketing for the brand, following time spent in Merchandising and as Senior Buyer for Music, during which time he served on the Board of Directors for The Music Business Association, NARM. 

“Frank’s marketing and merchandising experience and unique skill set will be a massive asset to the expansion and growth of Guitar Center’s brand and our family of retail channels.” stated Amkreutz. “We welcome him aboard, and look forward to working closely with him.” 

Additionally, Crowson will be responsible for leading Guitar Center’s creative, digital and brand marketing teams.  

“I am a huge believer in the power of music and am thrilled to be joining the talented team at Guitar Center,” stated Crowson. “The brand has a tremendous history and is uniquely positioned to help more people bring more music into the world. I am beyond excited to be a part of that effort.”