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Sweetwater has hired Salena Scardina to fill the newly created position of senior vice president of customer experience.

She is charged with identifying opportunities at all levels of the company to enhance Sweetwater’s already outstanding customer service.

Scardina has  over 20 years of experience in customer engagement, satisfaction, and insights.  Salena served in a similar position for the past four years at Vera Bradley in Fort Wayne. Previously, she spent 15 years at McDonald’s Corporation, driving toward a world-class experience for the customer and presenting a unified view of the customer experience to the organization.

She will be closely engaged with every department in the company. Her focus will be to establish goals and progress measurements while serving as a direct conduit for customers to provide feedback on their Sweetwater experiences.

Sweetwater founder and president Chuck Surack says, “All of us at Sweetwater pride ourselves on providing the best customer service in the music retail industry worldwide. I’m very excited that we’ve been able to hire a person with Salena’s impressive background to help us ensure that each and every one of our customers enjoys the ultimate Sweetwater experience.”

Salena earned her undergraduate degree from Monmouth College and holds an MBA from Benedictine University.  She resides in Fort Wayne with her husband and two children. 



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