Reverb.com Expands Focus on International Growth

Reverb.com has hired Iain Butterwick (pictured), Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad.

“Reverb.com has dramatically changed the game for music gear buyers and sellers all over the world who previously would have found it difficult and expensive to conduct business internationally,” said Kevin Drost, Director of International Strategy for Reverb.com. “Over the past year, we’ve built out tools and infrastructure to enable buying and selling around the world, and we’re excited to bring on three new team members to make those transactions even easier.”

Drost joined Reverb in 2015 to expand the marketplace globally and has led the company’s efforts to support multiple currencies, simplify international shipping, support multilingual customer service and more. The new territory managers will be charged with continuing the momentum and success achieved in the past year by building brand awareness, recruiting sellers, consulting on development of new features and more in their respective territories.

In addition to establishing dedicated support in Europe and Australia, Reverb today announced the launch of its mobile app outside of North America. The app enables musicians and music lovers all over the world to discover new music gear and easily list items for sale straight from their mobile phone.

“As a global marketplace, Reverb.com is an invaluable tool for both buyers and sellers of music gear. For musicians and gear lovers, it means they can get their hands on that perfect piece of gear, regardless of where they or the instrument are located. For sellers, it means a bigger audience and global sales opportunities,” said David Kalt, CEO and Founder at Reverb.com. “Our recent announcements are just the tip of the iceberg when it comes to our continued expansion outside of the U.S.”

Reverb.com was launched by Kalt in Chicago in 2013. Last year, Reverb doubled its headcount and the company is on track to far surpass that in 2016.