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Guitar Center (GC) announces the appointment of Jeannine D'Addario to the position senior vice president and chief customer officer for the Guitar Center brands.

D’Addario’s appointment is the result of an extensive search by Guitar Center management, who selected D’Addario for her wealth of marketing, innovation and retail experience. In her new role, D’Addario will oversee Guitar Center’s strategic marketing, brand vision and customer brand experience. D’Addario will report to Guitar Center CEO Ron Japinga. 

Most recently, D’Addario served as the interim Chief Marketing and Culinary Officer at Applebee’s, where she was responsible for rebuilding their strategic overarching marketing strategy. Prior to that, she served as Senior Vice President – Chief Marketing and Communications Officer at Whole Foods Market, where she led brand positioning, digital marketing and retail marketing and launched Whole Foods’ first national advertising campaigns. While at Whole Foods, Global trend spotter HotTopics.ht named Jeannine one of the top innovators in retail marketing. Jeannine has also served in a number of marketing and communications leadership roles at Stanford University, The Walt Disney Company, Pepsi Cola Company, and Coors Brewing Company. D’Addario earned her Bachelor’s Degree in Communications at San Francisco State University and her MBA from the University of California, Berkeley. She completed post-graduate studies at the Graduate School of Management at Yale University.



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