PRS Guitars has named David Settimi as accessories product manager.

In this new position, David will be responsible for all elements of PRS Guitars’ accessories business, including product development and sales. David will report directly to Judy Schaefer, director of marketing for PRS Guitars.

“We are very excited to have David join the PRS Guitars team and work with us, our customers, and our vendors to grow our accessories business. We see a lot of potential to better serve our customers in this segment while maintaining our brand promise of quality and value,” said Judy Schaefer, Director of Marketing. “David’s vast experience with accessories, sales, and merchandising within the music industry will be a great asset to PRS, as will his positive attitude and determination.”

Settimi’s twenty-plus years of experience in the music industry have included ever-increasing responsibilities with Guitar Center, including his most recent MI position as Guitar Center’s Vice President of Sales. He is also an active guitar player.

“As a musician in the MI business for more than twenty years, I have always been an apostle of the PRS brand. Their quality of work, attention to detail, and passion for what they do is something I have always admired. It is an honor to be part of an organization like PRS Guitars, and I look forward to realizing what the future holds,” David Settimi, accessories product manager.

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