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Ernie Ball Inc. has appointed Guy Balbaert to the position of director of International Business. 

The announcement was made by Brian Ball, president of Ernie Ball Inc., and further underscores Ernie Ball’s ongoing expansion and growth as part of its long-term strategic business plan. 

With a rich history in the M.I. sector, the appointment of Guy Balbaert represents a major addition to the Ernie Ball executive team, as he will work to spearhead the development and implementation of a unified global business strategy for Ernie Ball Music Man. Balbaert will be based in Belgium, which will provide the company a stronger global presence, and he will work closely with company President Brian Ball to ensure the ongoing growth and expansion of the Ernie Ball brands in the coming years.

“Guy has an accomplished career in the MI market sector and is a welcome addition to our team,” stated Brian Ball. “Guy brings incredible vision, leadership and communication skills – as well as expertise in international retail sales and marketing – which will help further Ernie Ball’s commitment to creating a unified global business strategy.” 

Prior to joining Ernie Ball, Guy Balbaert led global marketing and sales efforts for leading brands in the music industry including Bose and JamHub, and he most recently held the position of Vice President of International Marketing for FACE distribution. 

"I'm very proud to join the team of good people of these iconic brands in our industry,” stated Guy Balbaert. “It's refreshing to see the drive and commitment this company has to stay at the top end of their game, particularly when it comes to product innovation/quality and market communication. I’m completely inspired to drive our success with distributors and partners in the world to the next level in years to come."


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