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SJC Custom Drums of Southbridge, Massachusetts has announced that music industry veteran, John Shand, will be joining the company as general manager.

Shand will oversee all operational, financial, sales, and marketing activities for the company with the goal of positioning SJC for sustained growth.

Shand was formerly managing director – International for KMC Music, Inc. and later lead KMC’s international sales strategy following an acquisition by Fender Musical Instruments Corp. He will add management depth to SJC’s team, while bringing significant expertise in international sales and marketing to the operations.



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