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Guild Guitars has named GitaarBizz as the new Guild distributor for Germany, Austria, and the Benelux. Industry vet Ruud Elbers founded GitaarBizz in 2013, after an 18 year stint as the Benelux distributor of Gibson, Epiphone, and Orange, among other popular brands. “Ruud’s extensive connections with the existing dealer network, along with his experience in marketing and logistics make him a well-rounded, ideal candidate to help us promote the Guild brand,” said Guild President Jonathan Thomas.
GitaarBizz’s Guild distribution and product support will resume immediately with Guild’s Traditional Series, GAD Series, and the Newark St. collection, offering a diverse selection of best-selling acoustic and electric styles.
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