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D’Addario and Alvarez have struck up a pilot program in an effort to promote proper guitar humidification.

For the duration of 2015, USA-based purchasers of select Alvarez guitars that come with hard-shell cases will receive a promo card in the case. The promo card has a unique code on it and it refers the customer visit the D’Addario-Alvarez landing page. There, they enter the code and their shipping information and they will receive a free D’Addario Two-Way Humidification System ($35.70 value).

This pilot program between D’Addario and Alvarez is an attempt to educate dealers and end users about the importance of proper humidification of acoustic guitars.

“Proper humidification is so critical to an acoustic guitar, and D’Addario’s Two-Way Humidification System is the best product for ensuring a guitar has the right relative humidity when it’s in the case,” says Chris Meikle, Senior Vice President, St. Louis Music. “We’re extremely excited to be able to offer USA-based purchasers of certain Alvarez guitars a free Two-Way Humidification System.”

Peter D’Addario, U.S. Sales Manager at D’Addario iterates, “We are thrilled to offer a Two-Way Humidification System with select Alvarez guitars, our longtime partner. They are making some beautiful instruments today!”

For more information, visit www.daddario.com/alvarez, www.alvarezguitars.com, and www.daddario.com. D’Addario is committed to inspiring performance, both on stage and in store.



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