Guitarist’s are Taking the Ernie Ball Paradigm Challenge

Over the course of the past few months, Ernie Ball has been offering guitarists the opportunity – and challenge – to beta-test their new Paradigm strings. Among those who tried – and failed – to break the strings are Kenny Wayne Shepherd and Dream Theater’s John Petrucci. 

 Says Shepherd, “These are definitely the best-sounding and most durable strings I have ever played.” Adds Petrucci, “These new Paradigm strings somehow withstood the most severe and cruel punishment I could muster up without actually breaking the guitar itself! They are crazy strong!!” 

“Creating the technology behind Paradigm required our engineers to dig deeper than ever before to investigate and improve every facet of what goes into making a string,” says Ernie Ball president Brian Ball. “Paradigm technology represents a new level of strength and longevity while continuing to deliver the tone that only Ernie Ball is known for. They also feature a combination of our proprietary Everlast nanotreatment coupled with a breakthrough plasma process that further enhances the corrosion resistance like never before. More than five decades after my grandfather pioneered the electric guitar string, we’re proud to continue with the same passion, commitment and dedication to innovation with Paradigm.” 

Retailing for $14.99, Paradigm strings are designed for break-resistance and durability while delivering the iconic Slinky tone. They come in a variety of Ernie Ball’s most popular gauges for both electric and acoustic and will be available for pre-order beginning Wednesday, March 1, 2017.

www.ernieball.com