Avid Announces Various Innovations for NAB

Avid has announced a set of innovations for their Avid Media Center Platform, all of which will be showcased at NAB 2017.

 Avid will be extending the Avid MediaCentral Platform to the cloud to showcase end- to-end 4K/IP workflows, enhance immersive workflows, and expand the Alliance Partner ecosystem. 

Other announcements from Avid today include the new Avid Dialogue Search feature that allows users to locate clips based on spoken words or phrases across archives, and Avid Illuminate, a program that provides a file-based quality assurance system for verifying captions, video descriptions and languages.

“After four years of intensive effort and unyielding dedication, we’ve completed the transformation of Avid Everywhere from vision to reality,” said Avid chairman and CEO Louis Hernandez, Jr. “Now we’re turning our attention to accelerating the pace of innovation—a key part of which involves extending media production to the cloud—to address the most critical challenges facing our customers.”

In addition, Avid NEXIS now offers greater bandwidth scalability and extended workflows with Pro Tools, and Dolby Atmos can be integrated with Pro Tools so audio professionals can create multichannel mixes more easily. 

A free version of Avid Media Composer First also gives students and aspiring artists access to the same creative tools used by successful filmmakers and television program creators.