Prolight + Sound Shanghai Revs Up for 2017

Prolight + Sound Shanghai is revving up for its 2017 edition this October. About 90% of the exhibition space at the Shanghai New Expo Centre has been reserved thus far.

“The entertainment industry in China is still gaining momentum with a notable upswing in the sectors of integrated entertainment solutions, recording and production. In view of this, we are pleased to welcome a new hall to incorporate these emerging trends and increase our product variety on offer,” said Judy Cheung, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd. “This will include the debut of the AV Entertainment Solution Zone, as well as expansion of the Recording and Production Zone. So far, the overwhelming exhibitor response has exceeded our expectations and we are already looking forward to a larger edition in terms of scale, exhibitors and visitors.”

More than 600 international brands and companies will be on the show floor, including Adam Hall, Audio-technica, AVID, BBS, Beta-3, Christie, DPA, Fidek, GLP, Hai Tian, Harman, KAIFAT, LD Systems, Maquinas Iberica, Midas, Neutrik, Next-Pro audio, Phonic, Plustruss, Restmoment, SAE, SE Audiotechnik, Shure, Soundking, Superlux, Takstar, TW Audio, VUE and Zsound. Newcomers to the edition also include: Antelope, Digisynthetic, EM acoustics, Riedel, and Show Tex.

The event will also offer the new “AV Entertainment Solution Zone” in Hall N2 that will feature KTV kiosks, mini theaters, karaoke servers, headphones, speakers and microphones. Some brands in this zone include Baofeng, BBS, Thunderstone, and Wanledi.

 “As the karaoke industry is flourishing in China, we believe this is good timing for us to bring our innovative microphone technologies to the audience,” says Shulin Tang, marking director of BBS Electronics Co Ltd. “We also hope to stay at the forefront of the industry by exchanging market insights with other industry peers through this platform.”

This year’s event will also include training courses and seminars as a major focus of the convention’s four days. An all-inclusive program of seminars, forums, and demonstration sessions are currently on the schedule, as well as a series of practical training courses with global associations on 3D audio technology, mixing consoles, and lighting design.