D’Addario Launches NYXL ‘Commit’ Campaign

D’Addario has announced the launch of its NYXL #Commit campaign, which will offer new print and digital advertising featuring Tosin Abasi, Nile Rodgers, and Chris Sholar.

The new print campaign will be featured in guitar print publications and will run throughout the year, while digital ads on guitar and gaming sites have also ran online.

The NYXL #Commit social campaign began on June 16 with the launch of Facebook.com/PLAYNYXL. D’Addario’s Twitter, Facebook, Instagram pages will now be sharing exclusive video content featuring Nile Rodgers, Tosin Abasi, and Chris Sholar, including performance footage, interviews, and various “tips and tricks” behind-the-scenes content.

Artists using NYXL include Keith Urban, Michael Landau, Mark Holcomb (Periphery), Misha Mansoor (Periphery), Brent Mason, Paul Franklin, Monte Pittman, Oteil Burbridge (The Dead), Rudy Sarzo, Robert DeLeo, Michael Rhodes, Rhonda Smith, Reeves Gabrels (The Cure), John Scofield, Wayne Krantz, Alex Skolnick, Brad Fernquist, Kiko Louriero (Megadeth), Nick Johnston, Kerry McCoy (Deafheaven), Nita Strauss (Alice Cooper), Adrian Belew, Richard Fortus (Guns n Roses), Scott Ian (Anthrax), John Oates, and Leni Stern.