Korg Starts #TunerFirst Campaign

To celebrate Korg‘s 40-plus years in the MI industry, Korg has created a new tuner campaign named #TunerFirst that demonstrates the importance of being and staying in tune.

“There are so many tuners on the market, the campaigns for them almost become white noise,” said Corey Witt, product marketing manager at Korg USA. “We wanted our campaign to rise above the status quo of commodity advertising, and to be worthy of the Korg name.”

The campaign reinstates that being in tune is the first important step to take before a performance, as well as celebrates that Korg was the first in the market to develop electric tuners.