The Yamaha Venova, a casual wind instrument, received the grand prize at this year’s Good Design Awards, one of the most prestigious product recognition programs of its kind.
The Yamaha Venova earned the top spot out of 4,495 submissions received this year by the Japan Institute of Design Promotion (JDP), which organizes the annual awards program.
“The Venova blends the simplicity of a recorder with the expressiveness of a saxophone, providing an entirely new way to enjoy a wind instrument,” said Matt Kerns, marketing manager, B&O Accessories, Yamaha Corporation of America. “We are grateful that this never before seen design is being recognized with the Good Design Awards Grand Prize—the first musical instrument to earn this designation.”
In addition to Venova, the Yamaha REVSTAR electric guitar and Electone STAGEA ELC-02 digital organ each earned a Good Design Award in this year’s competition. The company’s Vocaloid for Education software was also recognized with a Special Award, which commends designs that further develop life, industry and society.