Avid Enters Agreement with Seneca College to Upgrade Media Creation and Production Teaching Facilities

Avid has announced that Seneca College of Applied Arts and Technology has become an Avid Media Campus site standardizing on Avid’s platform-based workflows across its eight campuses to ensure students college-wide can learn on the leading technologies and tools for film and television creation, production and distribution.

This includes the  Avid Learning Partner Program, which provides the curriculum and associated materials to enable Seneca to train its students to become Avid Certified.

“The Avid Media Campus program will allow us to plan where we will be in the next five years,” said Adrian Klymenko, senior media specialist and Avid certified support representative (ACSR) at Seneca. “Avid’s commitment to support, training, and hardware and software licensing models has allowed us to establish an upgrade pathway for our studios, suites, classrooms and supporting infrastructure. Having a unified support structure, complete with ACSR certifications and access to Avid Professional Services makes for a smooth process and transition for planning and implementing hardware and software upgrades, including any day-to-day technical or operational issues that may arise.”

Seneca needed to upgrade its outdated media production infrastructure. To meet these needs, Seneca has signed a five-year Avid Media Campus agreement that will result in college-wide adoption of Avid’s industry leading tools for audio and video editing, asset management, storage, graphics, music notation and publishing, and content ingest and playout. This agreement also includes a “Connecting Education to Industry” (CETI) programming partnership that will help Seneca students connect with local and international media companies who use Avid in their workflows. As an official Avid Learning Partner as well, Seneca will receive training and certification for its staff, and deliver official course materials and exams that will ultimately prepare and certify students for proficiency in media creation, production and distribution.

 “We are committed to implementing innovative technologies and services to offer greater learning experiences to our students,” said Radha Krishnan, AVP, information services, Seneca. “Establishing Seneca as the most advanced institution in Canada providing cutting edge media technologies is a major step in fulfilling our commitment.”

“Through Avid Media Campus and the Avid Learning Partner program, Seneca is giving students the clear advantage of learning their craft on the tools that media professionals use to build their careers,” said Alan Hoff, vice president of market solutions at Avid. “Seneca students will gain valuable skills to let them stand out from the field of aspiring professionals to find work with film, broadcast, and post production companies that rely on Avid daily for their mission critical workflows.”