Supplier Scene

KHS America announced the expansion and reorganization of its Combo Sales Division and the integration of the Hohner Inc. sales effort.  Effective May 1st, the KHS America Combo division will now have the added responsibility of managing the sales effort for all brands previously under the Hohner Inc. umbrella. This includes: Sonor Drums, Hohner Harmonicas and Accordions, Anacleto Accordions by Hohner, Hohner Airboard, Lanikai and Kohala Ukuleles, A+ and H. Jimenez Instruments, Rockwood, Green Tones, and Hohner Kids Educations Instruments. To accomplish this, KHS America has increased the number of district managers to ten and will also be implementing a new “team” approach by aligning efforts with their inside team. This reorganization does not affect the current Band & Orchestra sales team or the dealer accounts they serve.

Read more: KHS Strengthens Combo Dealer Partnerships with New Sales Structure >>>


KHS America has announced the promotion of Christopher Hankes to the position of school music business unit manager. In this newly created position, Hankes will lead the U.S. marketing and product team for Jupiter winds, XO professional brass, Altus and Azumi flutes, Majestic percussion, and Mapex marching drums.

Hankes joined the KHS family in 2006 as percussion product manager and has been the driving force behind the emergence of Mapex marching drums and Majestic percussion. Hankes previously enjoyed a long tenure in school music sales with Schmitt Music Centers, and maintained an active career as an educator, performer and clinician.

Read more: KHS Promotes Hankes to School Music Business Unit Manager >>>


HARMAN Professional has appointed Denny McLane as business development leader, western U.S. and Saben Shawhan as business development leader, eastern U.S. Operating in these newly created roles, McLane and Shawhan will provide design support on projects and consultant communications. McLane and Shawhan will report to Gregory Jones and Olivier Roure, senior sales managers for U.S. Installation, who made today’s announcement.

Read more: HARMAN Professional Division Appoints Business Development Leaders >>>


KHS America has named Gary Ingraffia Combo Drum Business unit manager. Ingraffia has come to KHS with the acquisition of Hohner, Inc., where he served briefly as SONOR product manager. He is a music industry veteran with over 23 years of MI experience highlighted by his work as co-founder of Crush Drums, his key contributions to ddrum, and his management and real estate experience at Guitar Center.

Read more: KHS America Taps Ingraffia as Combo Drum Business Unit Manager >>>


As part of the company’s continued growth, Roland U.S. has expanded its team with new appointments in sales, management, marketing, support and finance.

Niko Spanos joins the Roland executive management team as director of accessories. Based in the L.A. office, he will call upon his product design experience and industry insights to oversee the growth and promotion of Roland’s guitar, technology and percussion accessories, and offer market and consumer feedback to the product development team. A guitarist and music industry veteran with over 20 years of experience, Spanos worked his way up from retail sales clerk to the Guitar Center corporate offices where he was a buyer/director. Most recently, he served as the director of accessories at Fender Musical Instruments.

Read more: Roland Continues to Expand U.S. Team >>>


SABIAN has announced that drummer/educator/author Joe Bergamini has joined the company as an education consultant. Bergamini's main focus will be the design, implementation, and maintenance of a new program aimed at drum teachers called the SABIAN Education Network. This program will provide a community for drum teachers to obtain tools and exchange ideas to build their education and business skills. The community will consist of a special members-only website, as well as other online and physical events and programs.

Read more: SABIAN Names Bergamini Education Consultant >>>


KHS America has announced the promotion of Jeff Mulvihill to the position of percussion product manager, responsible for Mapex and Majestic Marching and Concert Percussion.

Read more: KHS America Promotes Mulvihill to Percussion Product Manager >>>


Willcox Guitars has appointed virtuoso guitarist, vocalist, songwriter, producer and author Marc Cooper (Coop) as senior product advisory consultant.  

“As an artist endorser of the Willcox brand, Coop possesses a unique perspective to be a public face of Willcox Guitars to our dealers and end users,” stated Tom Kowalczyk, Willcox vice president of Sales and Marketing. “Coop has a proven track record as an immense talent, and we are proud to be able to expand his role with Willcox with this appointment.” 

Read more: Willcox Guitars Welcomes Cooper as Senior Product Advisory Consultant >>>

Trade Regrets

Gene Fresco, longtime and much beloved sales rep, passed away on May 26th.

Fresco's innovative and practical sales methods helped establish the Sunn Company as a major player in the early 1970s and, over the next 30 years, he would take on over 20 lines and befriend many in the music products industry. He was also a longtime contributor to The Music & Sound Retailer, penning the magazine's "Sales Guru" column through its retirement at the end of 2014.

Read more: Trade Regrets: Gene Fresco >>>

Supplier Scene
Roland U.S. was the title sponsor for the recent BRIDGES benefit gala and concert in Seattle, in support of the Children’s Music Foundation (CMF). Founded in 2009, CMF was created exclusively to promote the study of music as an educational tool in our elementary schools, to support school music programs, and to promote music in education throughout the United States. 

Read more: Roland U.S. Sponsors Children’s Music Foundation Benefit Gala >>>

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