Willcox Guitars has appointed virtuoso guitarist, vocalist, songwriter, producer and author Marc Cooper (Coop) as senior product advisory consultant.  

“As an artist endorser of the Willcox brand, Coop possesses a unique perspective to be a public face of Willcox Guitars to our dealers and end users,” stated Tom Kowalczyk, Willcox vice president of Sales and Marketing. “Coop has a proven track record as an immense talent, and we are proud to be able to expand his role with Willcox with this appointment.” 

Read more: Willcox Guitars Welcomes Cooper as Senior Product Advisory Consultant >>>


Strengthening the Company’s network in the APAC region, MUSIC Group has announced the appointment of Alphatec Audio Video Pvt Ltd as distributor for Midas, Klark Teknik, Turbosound, Behringer, and Bugera for India.

Alphatec director, Mr. Devasis Barkataki, commented, “We are proud and excited to be given this opportunity to represent such prestigious brands in India. These world-class brands are strongly recognised and favoured by the Indian market. We will heavily invest in our our customer service to further open the Indian market to provide comprehensive solutions for our clients.” Prior to Alphatec, Devasis spearheaded Ace Acoustics who is Harman’s master distributor in the Indian Eastern Region.

Read more: MUSIC Group Names Alphatec Indian Distributor >>>

Trade Regrets

Gene Fresco, longtime and much beloved sales rep, passed away on May 26th.

Fresco's innovative and practical sales methods helped establish the Sunn Company as a major player in the early 1970s and, over the next 30 years, he would take on over 20 lines and befriend many in the music products industry. He was also a longtime contributor to The Music & Sound Retailer, penning the magazine's "Sales Guru" column through its retirement at the end of 2014.

Read more: Trade Regrets: Gene Fresco >>>

Supplier Scene
Roland U.S. was the title sponsor for the recent BRIDGES benefit gala and concert in Seattle, in support of the Children’s Music Foundation (CMF). Founded in 2009, CMF was created exclusively to promote the study of music as an educational tool in our elementary schools, to support school music programs, and to promote music in education throughout the United States. 

Read more: Roland U.S. Sponsors Children’s Music Foundation Benefit Gala >>>


Premier Builders Guild, a group of leading USA-based boutique guitar and amplifier brands supported by proven management, sales, and customer service, recently announced that industry veteran Chris Fleming has joined the company as its new VP of Design, Development and Sourcing. In his new role, Fleming will oversee all new product development efforts within the company, as well as develop new resources for all products and ensure top quality standards.

Read more: Premier Builders Guild Adds Fleming as New VP >>>


Connolly Music Company has announced a new, exclusive distribution deal with U.K. based Faith Guitars, a brand of Barnes & Mullins, a U.K. based distributor.  

Connolly Music has decades of experience in the orchestral market and growing presence in the Pro Audio and MI/ Combo markets. As a result of those successes, Connolly was inspired to diversify their portfolio of products, and the multi award-winning British Faith Guitars brand was their first choice.

Read more: Connolly to Distribute Faith Guitars >>>


Piano sales manager and store co-owner Keith Heckman will end his nearly four-decade tenure, retiring June 6, 2015 at Dietze Music in Lincoln, Nebraska.

The retail veteran started out repairing orchestral instruments at the store in the ‘70s while in college and later joined partner Robert Fenton who incorporated the company in the ‘50s after the founder August Dietze established the full-line music store in 1927 in the capital city. The company increased from a single storefront in the ‘90s to four locations in eastern Nebraska. Keith looks forward to spending more time with his grandchildren.

Read more: Industry Vet Heckman Announces Retirement >>>

Supplier Scene

Cedar Valley College's Performance Hall provides theatrical entertainment, education, and cultural enrichment for both the college and the wider community it serves. The school also has a four-semester audio production program, where students learn music production in a state-of-the-art recording studio working with leading product platforms including an SSL AWS 900 digital console and Avid Pro Tools|HD. Now, the performances that the theater hosts can be recorded and mixed in real time in the studio thanks to the installation of Focusrite RedNet components serving an extensive Dante™ audio networking infrastructure. Three RedNet 4 remote-controlled Focusrite mic preamps and one RedNet 5 Pro Tools|HD interface help provide a solid digital connection between the theater and the studio, creating a synergy that enhances the usefulness of both spaces.

Read more: Focusrite RedNet Connects Theater and Studio at Cedar Valley College >>>


Summer NAMM provides the ultimate educational experience on what’s working right now in music retail—brick-and-mortar, online and multichannel—July 9-11 in Nashville. NAMM U has curated 35 sessions to help music retailers hone a winning business strategy for the second half of the year and far beyond. The educational opportunities start with NAMM U’s Retail Boot Camp, leading into three-days of Breakfast Sessions and NAMM Idea Center topics designed to inspire and share practical tactics for success in the rapidly evolving music industry.

“We've had NAMM Members say that Summer NAMM’s offerings are akin to those at expensive executive retreats with high-level speakers, cutting-edge ideas and opportunities to network with industry leaders one-on-one,” said Joe Lamond, president and CEO of NAMM. “We're excited about the educational line up at Summer NAMM and believe that dealers who come to the show will benefit and be better prepared for success in the fall and holiday selling season."

Read more: Summer NAMM Empowers Industry with 35 Educational Sessions


Eminence has announced the addition of music industry veteran Daniel Neves as Latin American Sales Representative.

Through his manufacturers’ representative firm, Tree Media, Neves will be selling Eminence products and marketing their OEM capabilities in Brazil, Argentina, Chile,Ecuador, Peru, Bolivia, Uruguay, Paraguay, and Columbia.

Read more: Eminence Adds Neves to International Sales Team. >>>

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