Messe Frankfurt recently sent out the following press release. While it’s admirable that the organization is seeking new ways to keep the annual gathering afloat, what the news amounts to is that Musikmesse will now be a consumer show and not a trade-only event. Interesting…:

Messe Frankfurt will continue to hold Musikmesse and Prolight + Sound in Frankfurt am Main. Every April, well over 100,000 people from all over the world visit the two fairs. Together, Musikmesse and Prolight + Sound form the world’s biggest market place for musical instruments and sheet music, as well as event technology and integrated systems. However, the market for musical instruments has become more difficult due, inter alia, to changed leisure-time activities and declining purchasing power. To take account of this, Messe Frankfurt has been working for some time on a new concept designed to ensure the future of Musikmesse.

Read more: ‘New Concept’ for Musikmesse and Prolight + Sound in 2016 >>>

Supplier Scene

Fender unveiled the Fender Accelerator Tour, a new initiative that provides emerging musicians the support and resources they need to grow their fan base and promote their music.

Extending through June, the Fender Accelerator Tour is made up from a diverse collection of musicians on tours throughout the U.S. and Canada including: Night Terrors of 1927; Priory; Matthew Curry; Marmozets, Deap Vally and Waters, with several others to be announced. Each band is receiving tour support including a customized 15-passenger touring van, promotional and marketing support, and Fender gear, including electric and acoustic guitars, basses, amps, and accessories. Fender is also covering all fuel and vehicle maintenance needs.

Read more: Fender Launches Accelerator Tour >>>

Supplier Scene

Sennheiser lit up the Juno Awards of 2015, held at the FirstOntario Centre in Hamilton last month. The Juno Awards, which represent the pinnacle of Canadian recognition for technical and artistic achievement in music, were broadcast on CTV Television Network and hosted by Jacob Hoggard, lead singer of pop-rock group Hedley. Hedley are regular users of Sennheiser products, and were honored with three nominations including ‘Album of the Year’ for Wild Life.

Read more: Sennheiser Delivers At Juno Awards >>>

Supplier Scene

The Geyser RGB water-based fogger was utilized recently at the 2015 Men’s and Women’s Artistic Gymnastics Championship, which was held in Liverpool’s Echo arena. Lighting designer Stephen Jolly positioned six Geysers at strategic points in the facility for the event. Jolly arranged four of the Geysers around the performance platform in the center of the arena and positioned the remaining two out of sight under grills at the venue’s entrance.

Read more: CHAUVET DJ Geysers Used at British Artistic Gymnastics Championships >>>

Supplier Scene

Samick Music Corporation, Inc. is proud to announce the addition of Carley Wolf to the Silvertone family of artists.

“It's an honor to welcome Carley Wolf of The Ghost Wolves to the Silvertone family,” said Tony De La Rosa, artist relations/marketing manager, Samick Music Corporation. “The first time I heard Carley play, I knew there was something special about her. She has an unassuming musical prowess coupled with the looks of a fashion model, and a guitar tone that will rip your face off!”

Read more: Carley Wolf is Latest Silvertone Guitars Artist >>>

Supplier Scene

Chauvet “went blue” to help fight a disorder that affects 1 in 68 babies born in the U.S. every year, and the company, along with PLSN editor and noted LD Nook Schoenfeld, is hoping that other lighting industry members  join in this effort. On March 30, the company lighted its headquarters in Florida, as well as its facilities in the United Kingdom and Belgium, a bright royal blue to kick off the week leading up to World Autism Awareness Day on April 2.

A longtime advocate of autism research and care, Schoenfeld was instrumental in getting the upper floors of the Empire State Building illuminated blue a few years ago as part of the “Light It Up Blue” campaign to draw attention to the disorder on Autism Awareness Day.  “The organization Autisms Speaks came up with the idea of lighting landmark buildings blue on Autism Awareness Day to raise awareness of the disorder,” he said. “I’ve been a big supporter throughout.”

Read more: Chauvet Lights It Up Blue for World Autism Awareness Day >>>


Guitar Center recently announced the grand opening of its newest retail location, a state-of-the-art musical instrument and technology center covering 12,000 square feet in Columbia, South Carolina. The grand opening took place at 7 p.m. on April 9 at 253 Park Terrace Drive, Columbia, S.C. 29212.  

Guitar Center’s Columbia location features modern showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The store also provides customers with a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. 

Read more: New GC in Columbia, S.C. >>>


Gibson Brands has acquired According to Gibson CEO and chairman Henry Juszkiewicz, “The industry needs a neutral, entertaining, informative site where musicians can exchange opinions and knowledge, ask questions, get answers, be controversial, and have a great experience. Harmony Central will not be a ‘Gibson site’; we already have that. Think of it as Gibson providing a place to throw a party, and everyone—musicians, the industry, competitors, educators, anyone involved in music and sound—is invited and welcome.”

Read more: Gibson Brands Acquires >>>

Trade Regrets

On April 12, MMR received the following from NAMM’s Dan Del Fiorentino:

Denver Spence joined the music industry in 1968 after having been involved with his school marching bands and school band programs since he was in elementary school.  He worked as a school road rep for Jenkins Music in Kansas City for two years before opening his own retail store in Ada, Oklahoma. Spence Music Company focused on school music as did a side business he created, Ban-Kor, which produced school band uniforms and accessories.  After closing the store in 1982, Denver worked for several manufacturers including Leblanc, as a sales rep, and CG Conn and UMI as a District Manager.  After running his own rep firm for a decade, Denver was hired by Gemeinhardt as a consultant for two years before his retirement in 2007.

Read more: Trade Regrets: Denver Spence >>>

Supplier Scene

As part of World Autism Awareness Day (WAAD) on April 2, 2015, Roland U.S. joined thousands of landmarks, religious institutions, businesses, and communities in more than 130 countries, as Autism Speaks, the world’s leading autism science and advocacy organization, celebrated its sixth annual Light It Up Blue campaign — an ongoing initiative to raise the global awareness of autism. Autism currently affects 1 in 68 children in the United States and millions more worldwide.

In solidarity with those afflicted with autism worldwide, Roland U.S. lit up their social media sites in blue, provided the URL for donations, and encouraged participation from their fans. Roland U.S. employees also wore blue t-shirts and apparel to work on Thursday.

Read more: Roland Supports National Autism Awareness Day >>>



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