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Accessories

Based on the Digital Leslie circuitry pioneered on Hammond "Sk" Stage Keyboards, the "G" features three classic hot-rodded cabinet styles – Models 122, 147, and 18v (the Leslie model designation of the original vibratone single rotary speaker). New to the "G" Leslie Pedal, are "Dry" and "Wet" controls. Adjustment of the "Wet" determines the volume of the effected sound sent to the output, while the "Dry" permits the straight or unaffected sound of the guitar or instrument attached and blended with the effected tone.

Read more: Leslie ‘G’ Pedal for Guitar >>>

People

Amati USA has announced that industry veteran Jay Wanamaker has been named president & COO. Wanamaker will oversee all Amati U.S. operations, including Amati Woodwind & Brass Instruments and V.F. Cerveny Brass Instruments, as well as overseeing the Strunal String Instrument brand. “Jay’s vast experience in running world-class MI wholesale and retail companies, as well as his history as a highly revered music educator, makes him the perfect person to lead our U.S. operations,” comments Vaclav Hnilicka, Amati CEO.

Read more: Wanamaker Named Amati USA President & COO >>>

Accessories

The TCA1066 Accessory Kit includes a Presentation Grip, two additional Mounting Posts, and a Mounting Post End Cap. The Presentation Grip is a comfortable hard foam sleeve that slides over any u-mount post. The Mounting Post End Cap protects the threading and adds a finishing touch to the post, providing a non-slip contact point. The two additional mounting posts provide extra length with the 5" UM-42 or a lower profile with the 2-3/4" UM-41.

Read more: On-Stage Stands U-Mount Accessories >>>

Accessories

MC Systems introduces a unique and personalized approach to pedal control. Each of the eight models in the range feature the patent pending “V-Switch” dynamic true bypass V-switching, which lets users vary the amount of effect dependent on how hard the switch is stomped. A second footswitch allows for alternation between two preferred settings for a particular parameter

Read more: MC Systems Dynamic Response Effects Pedals >>>

Supplier Scene

Peavey Electronics is also making its presence felt in the DJ market. Just one look at the company’s awe-inspiring booth at DJ Expo in Atlantic City made this abundantly clear.

Hosted by Canal Sound and Light, the booth featured an all-star lineup of DJ performers and an eye-tingling lightshow created with a plethora of fixtures from Chauvet Professional.  The lighting highlighted a selection of acclaimed pro audio products from Peavey, including the company’s benchmark line array system, the Versarray™, along with the Peavey IPR™ Series and Crest Audio Pro-LITE™ Series of power amplifiers. Areas of the booth were also outfitted with Peavey’s compact and portable PVX™ series of active and passive loudspeakers, plus Peavey microphones and stage accessories.

Read more: Peavey & Chauvet Professional Make Statement at DJ Expo >>>

Fretted

Kala Brand Music's new hybrid instrument, the Guitarlele, is a six-stringed instrument tuned to A-D-G-C-E-A, that projects a bright and full tone similar to capoing up on the fifth fret of a regular guitar. Features include a select solid spruce top, Koa back and sides, mahogany binding and rosette, slotted headstock with Koa cap, Grover Tuners, rosewood fingerboard, and satin finish.

Read more: Kala Guitarlele >>>

Upfront

D’Addario is pleased to announce that Nick Gordon and Chris Scialfa have joined D’Addario’s Product Management team as the Percussion Business Unit Manager and Woodwinds Business Unit Manager respectively.

As the company’s new Percussion Product Manager, Nick Gordon is responsible for leading the business management of all percussion products, including Evans, Promark, and Puresound. He manages the Marketing and Product Development vision and strategy for his assigned brands and develops supporting business plans and budgets according to brand goals and creative guidelines.

Read more: D'Addario Appoints New Product Managers for Percussion/Woodwind Brands >>>

Upfront

The Museum of Making Music (MoMM), a division of the NAMM Foundation, raised more than $42,000 at its annual gala benefit, which featured a powerful performance by celebrated slide guitarist Sonny Landreth, as well as live and silent auctions.  The funds raised during the August 16 event support the Museum’s educational programs, which promote the industry’s music making principles by providing access to music making for people of all ages. More than 160 attendees bid on musical instruments, lessons, art, jewelry, gourmet food, travel packages, and other items donated by NAMM members and members of the local business community.

Read more: NAMM’s Museum of Making Music Benefit Supports ‘Access to Music’
 >>>

Upfront

Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California.  FMIC interim CEO Scott Gilbertson and other members of the executive management team discussed the company’s strategic initiatives to elevate the Fender brand with consumers.

“We are committed to grow our business in partnership with our dealers,” Gilbertson said. “As an industry leader, we view it as our obligation to significantly invest in the consumer experience.”

The company announced they are building capabilities to offer their full product catalog through their website in an effort to meet the demands, needs, and desires of the modern consumer. They also announced a series of digital initiatives focused on enhancing the dealer’s customer relationship management capabilities and sales effectiveness tools.

Read more: Fender Shares Strategic Initiatives with Key N. American Dealers >>>

Supplier Scene

Córdoba Guitars has partnered with Selectron (UK) Ltd. to distribute the in the Uunited Kingdom. “With Selectron’s long history of distributing MI brands to some of the UK’s top retailers, along with their dedication to providing top notch customer service to both dealers and consumers, we couldn’t have found a better fit in the UK for the Córdoba brand,” said Córdoba Music Group’s CEO, Tim Miklaucic.

Read more: Córdoba Joins Selectron UK’s Catalog >>>

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