News

Upfront

NAMM members bring music to Anaheim’s John Marshall Elementary School with a day of service on Tuesday, January 20 from 8 a.m. to noon. The effort celebrates the Anaheim City School District’s (ACSD) re-introduction of music education programs. Assisted by the NAMM Foundation and Metro Nashville Public School’s “Music Makes Us,” ACSD re-initiated its music education program with an orchestra program in 2013. The district added three full-time music teachers in 2014 – the first music teachers in the district in 20 years. During the day of service, the NAMM Foundation will donate $5,000 and 12 guitars to bolster the district’s budding music programs.

Read more: NAMM Members Bring Music Instruments, Lessons to Anaheim School

Trade Regrets

Peavey Electronics mourns the loss of one of its most celebrated engineers, Jack Sondermeyer, who passed away on January 4 at the age of 75.

Sondermeyer was Peavey’s hief engineer for 29 years, and had more than 30 patents to his credit. He was a brilliant and gifted analog design engineer who was well-respected in the engineering community.

Read more: Trade Regrets: Jack Sondermeyer

Supplier Scene

Last month at The Midwest Clinic international band and orchestra conference, Hal Leonard Corporation launched its highly anticipated Essential Elements Interactive (EEi) iPad app. The free app is a mobile version of the company’s EEi browser-based program, which has been a game-changer for music teachers, students, parents and retailers since it debuted two years ago.

Read more: Essential Elements Interactive (EEi) Now Available as an iPad App

Supplier Scene

In their role as the North American distributor for Hercules Stands, which became effective January 1, 2015, KHS America is reintroducing MAP Pricing for all Hercules products. The Hercules MAP policy will take effect February 1st, 2015 and will be monitored by Price Manager, a MAP monitoring software and current monitoring partner for KHS America, Inc.

According to KHS America President Tabor Stamper, “the company believes the reintroduction of MAP Pricing and our enforcement of our standard MAP Policy helps protect the profitability of our dealers and the brand. We believe the path to grow the stand business is through the continued product innovation that Hercules is already known for, customer-centric sales and marketing efforts and effective dealer support.” 

Read more: KHS America Reintroduces MAP Pricing on Hercules Stands

Upfront

On January 6th, a dispute between Magic Lid, LLC and Hailun USA and its affiliated entities regarding the use of a technology commonly known as HLPS, a grand piano lid support system, ended with a final ruling in regards to the technology. The dispute arose after Danny Geoghegan, CEO of Magic Lid, LLC, repeatedly contacted Hailun dealers and other industry participants claiming that Hailun USA no longer had rights to the system.

Read more: Ruling in Dispute Between Hailun and Magic Lid

Upfront

Fender Musical Instruments Corporation (FMIC) has announced that its subsidiary KMC Music, Inc. has sold its owned and licensed percussion brands, including Gretsch® Drums, Latin Percussion®, Toca® Percussion, KAT® Percussion and Gibraltar® Hardware – as well as the Ovation® guitar brand and the exclusive U.S. distribution rights for Sabian® Cymbals – to Drum Workshop, Inc., the manufacturer of DW drums, hardware and accessories. 

Read more: FMIC Sells KMC Music’s Percussion Brands & Ovation Guitars to Drum Workshop

Supplier Scene

Gruhn Guitars invites friends and visitors to celebrate the shop’s 45th Anniversary on Friday, January 16th and Saturday, January 17th, from 9:30am to 6:00pm. The two-day celebration will feature several giveaways from a number of instrument and accessories vendors including Martin, Taylor, National, Collings, Larrivee, TV Jones, DR Strings, and from publications including Vintage GuitarFretboard Journal, and Premier Guitar. Gruhn Guitars will also have several special offers available for both in-store and online instrument and accessories purchases.

Established in January 1970, Gruhn Guitars quickly became a mecca for musicians and vintage instrument collectors worldwide. The store buys, sells, consigns, trades, and appraises fretted instruments and houses one of the world's premier vintage and used collections including classic Martin, Fender, Gibson, Epiphone, Gretsch and National instruments as well as a wide selection of new instruments from Martin, Taylor, Collings, National, Larrivee, McPherson, and others. Gruhn Guitars employs 24 staff members including nine highly skilled repairmen well-versed in repairing, restoring, building and designing guitars and eight salesmen with vast knowledge of musical instruments and instrument trading. 

Read more: Gruhn Commemorates 45th Anniversary with Two-Day Celebration

Supplier Scene

Bill's Music in Baltimore, MD recently became a full line D'Angelico dealer. To celebrate and to unveil the instruments, Bill's hosted a clinic & guitar sale on Black Friday featuring the brand. Adam Aronson (pictured left), the rep for D'Angelico was on hand to demonstrate and explain each of the models displayed including Standard Series and USA Master Builder Series instruments.

Read more: Bill’s Music Becomes Full Line D’Angelico Dealer

Supplier Scene
With a brand new booth location in Hall D #3589, Aristides Instruments is bringing a full arsenal of guitar players to demonstrate the line this year during NAMM. This year will include Timo Somers of Delain, Aaron Marshall of Intervals, Jose Macario, and Fred Brum.
 
Timo’s professional career started at the age of 17 when he was hired by the metal band, Vengeance to replace his father who had passed away. Shortly thereafter, that led to other opportunities that included Tri-Head and his current position with Delain. When time permits, he has been working on his debut solo album scheduled for release this year. Fans can get a taste of the solo material in a recent promotional video he did for Aristides Instruments that features him performing his song, “Anthem.”
Supplier Scene

Last week, Marta Witiw released this video of her song "Ethereal," which features Seymour Duncan's Vapor Trail analog delay pedal. Listen to the beginning and ending for a recording of the Vapor Trail's "spacious and spacey-sounding modulated repeats." Marta's Ibanez RG1570 Prestige has a Full Shred in the neck position, Cool Rails in the middle, and Custom 5 in the bridge. 

Read more: Marta Witiw Uses The Vapor Trail Delay

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