K's Japan Wants Players to Smash Their Guitars

 
(7/23/2010)

Gimmick, anyone? Japanese guitar manufacturer, K's Japan, is now making it easier for guitarists to channel their inner Kurt Cobain or Pete Townshend, by offering the "guitar born to be destroyed": The "Smash." In a nod to today's green movement, K's is even encouraging buyers to mail the broken pieces back to the company for recycling.

The "Smash," which looks like a Tele, retails for just $55, comes in two colors and boasts a lightweight "Special Empty Body" that falls apart easily upon smashing (why make rebellion physically exhausting?). In addition, the guitar has allegedly been designed to produce a satisfyingly anarchic racket when destroyed, a sound you can hear for yourself by visiting the K's Japan site.

The official tag line for the product is a "destroyable price and recyclable system." Alternate suggestion: "ridiculous product for silly people."


Topic: Hot News

News:
  • Musicorp Donates to Project Cool Breeze
  • Vic Firth Hosts Coast Music, Canadian Dealers…
  • Indiana Guitar’s Artist Reserve Graphic Series
  • Calendar...
  • Music China 2010

 MMR SURVEY

MMR Magazine
21 Highland Circle, Suite One, Needham, MA 02494
781.453.9310 | 800.964.5150 | FAX 781.453.9389

Visit our sister sites: SBO Magazine | JAZZed Magazine | Choral Director

© 2007 Symphony Publishing, LLC, All Rights Reserved.

Privacy Policy | Terms of Use | Contact Webmaster | Console Login