The April 2018 Digital Edition

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Articles from the April 2018 Issue

Guitars Going Green

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Bryan Reesman •
  • April 2018
  • Features
• April 11, 2018

The imperative to go green has increased steadily among musical instrument manufacturers over the years, and one area in which this the impact is certainly being felt is the realm of guitars.

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The Keys to the Kingdom? Synthesizer Module Market a Tough Nut to Crack

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Christian Wissmuller •
  • April 2018
  • Survey
• April 9, 2018

The synth market in 2018 is an interesting segment. You’ve got old-school purists embracing (or re-embracing) analog modules that broke the scene in the first place, older semi-pros and pros who appreciate the power and versatility of today’s tech, and then younger users who see upside in the lower-priced yet feature-rich models out there.

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Advancing the Traditional: Weber Mandolins

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Victoria Wasylak •
  • April 2018
  • Fretted
• April 9, 2018

In 2018, many musicians and retailers have complex feelings about guitar sales and their relevance in today’s market, while ukuleles continue to have an epic moment and are surging in popularity. So where do mandolins fit into the equation?

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Musica Exotica: MI Retailers Find Success with Unusual instruments

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Dan Daley •
  • April 2018
  • Issue Articles
• April 9, 2018

It’s not easy to get musicians to try new types of instruments. Axes like the Chapman Stick remain the purview of a small cohort of intensely left-brain esthetes, while true musical oddballs like the Harpejji or the Eigenharp are almost museum pieces.

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Pulling Power: How ISP Technologies’ New Power Amps are Bringing Efficiency and Eco-Friendliness to the Pro Audio World

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Victoria Wasylak •
  • April 2018
  • Issue Articles
• April 9, 2018

For every instance of going green and slapping an eco-friendly sticker on a product, there’s a product that makes the change far less obvious.

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Braced for the Best: With V-Class Bracing, Taylor Guitars Preps for a New Era of Guitarmaking

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Victoria Wasylak •
  • April 2018
  • Issue Articles
• April 9, 2018

Andy Powers’ contributions to Taylor Guitars have varied over the years, but for his most recent innovation – this time around, the invention of V-Class bracing for flat-top acoustic guitars – came from an unlikely source: Powers’ West Coast penchant for catching a wave.

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The Sound of Money: Measuring Customer Perceptions

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Jaimie Blackman •
  • April 2018
  • Issue Articles
• April 9, 2018

You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge against the box pushers.

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Funny Stuff – Comedy Can be Serious for MI Retail

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Dan Daley •
  • April 2018
  • Last Word
• April 9, 2018

How many people in your band? Five – four musicians and a drummer. How do you get a drummer off of your porch? Pay him 10 bucks for the pizza. What do you say to a drummer in a three-piece suit? “Will the defendant please rise?”

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The Death of Geoffrey the Giraffe

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Menzie Pittman •
  • April 2018
  • Small Business Matters
• April 9, 2018

The Daily ‘News’ Cycle

Every day we are bombarded with news stories. Add to that social media splatter chatter, and it’s hard to stay focused on which stories could really affect us.

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Sustainability Getting the Green Light

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Christian Wissmuller •
  • April 2018
  • Editorial
• April 9, 2018

In mid-March, NPR reported that the U.S. Federal Emergency Management Agency (FEMA) has stricken “climate change” and related terminology from its strategic plan – this after one of the (perhaps the) most costly years of natural disasters in our nation’s history.

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