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The February 2019 Digital Edition

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Articles from the February 2019 Issue

Best & Worst in Show at Winter NAMM 2019

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Christian Wissmuller •
  • February 2019
  • Show Report
• February 18, 2019
New to the NAMM Show for 2019 were a number of digital billboards placed throughout the campus and inside the Convention Center. This opportunity, spearheaded by MMR’s parent company, Timeless Communications, provided heretofore unavailable exposure for brands, organizations, and individuals. Read More...

Status Cymbals: The State of the Cymbal Market in 2019

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Christian Wissmuller •
  • February 2019
  • Roundtable
• February 18, 2019
MMR recently connected with reps from four prominent cymbal vendors to get their take on the trends driving this market segment, practices which are driving sales for savvy retailers, significant recent product introductions, and expectations for 2019. Read More...

The 2019 NAMM Show: Annual Gathering Maintains Momentum, Increases Global Reach

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Christian Wissmuller, Victoria Wasylak •
  • February 2019
  • Show Report
• February 18, 2019
115,301 registered attendees visited this January’s gathering in Anaheim – up slightly from last year’s total of 115,085 – and the Show hosted over 2,000 exhibiting companies (also up a bit over 2018’s 1,931) representing roughly 7,000 brands. NAMM cites realigned member badge allocations as having helped to ensure an enhanced professional attendance resulting in “a more focused business experience.” Read More...

Get Your Kicks: Bass Drum Pedals

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Christian Wissmuller •
  • February 2019
  • Survey
• February 18, 2019
A bass drum pedal is basically just a footboard and a beater – how complex can things get? As any drummer (or MI retailer with knowledge of this market segment) will tell you, the answer is: “actually, it can get kind of complex!” Read More...

Strategies to Engage and Keep Your Best Employees

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Jaimie Blackman •
  • February 2019
  • The Sound of Money
• February 18, 2019
For those of you who had the opportunity to attend my winter NAMM talk with the same title as this column, consider this a concise summary. For everyone else, here’s the Reader’s Digest version. Read More...

The App-Phishing Hack: The Modern Day Form of Mugging

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Menzie Pittman •
  • February 2019
  • Small Business Matters
• February 18, 2019
App Phishing is a very sophisticated operation that is currently making its way into people’s lives. Hosted by a well-organized team of people with several false fronts, this scam can dupe you into attempting to remove fraudulent charges on your cell phone account for apps you did not purchase. Read More...

Jim Dunlop: 1936-2019

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Christian Wissmuller •
  • Editorial
  • February 2019
• February 18, 2019
On February 8, Jim Dunlop – founder of Dunlop Manufacturing and an innovator of electric guitar accessories – passed away at the age of 82. Be it a pedal, pick, capo, or strap, there is hardly a guitarist alive who’s never played or purchased something created or marketed by Dunlop. Read More...

Nothing Fake About the End of the Copyright Extension

65325
Dan Daley •
  • February 2019
  • Last Word
• February 18, 2019
The insouciance of the wealthy in the Trump era evokes the la-dee-da of Gatsby, Tom, Daisy, and Myrtle in F. Scott Fitzgerald’s classic novel of the excesses of American lives in the 1920s. And thanks to the expiration on January 1 of the last of the extensions of U.S. copyright law, expect to see The Great Gatsby invoked liberally in versions satirical and otherwise in the near future. Read More...
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