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The July 2019 Digital Edition

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Articles from the July 2019 Issue

Jobs! Jobs! Jobs!

67201
Terry Lowe •
  • July 2019
  • President's Letter
• July 10, 2019
You know, I really must apologize…Through the years, we have done a great job in keeping you informed of the latest in new products and technology. We deep-dive every month into bringing you best practices for the MI store owner, as well. However, one thing we haven’t done our best at is helping you find your next opportunity. Read More...

Great and Small: Guitar Amplifier Footprints Shrink, While Functionality Expands

67164
Christian Wissmuller •
  • July 2019
  • Roundtable
• July 10, 2019
In an issue from a few years past, MMR specifically shone a light on so-called “lunchbox amplifiers” – truly diminutive units that can fit in a courier bag, but which boast enough power to be more than sufficient as a gigging amp on all but the largest club or bar stages (think Orange’s Tiny Terror, which arguably began the trend). Read More...

This New Era at Gibson

67161
Mike Lawson •
  • Features
  • July 2019
• July 10, 2019
Full disclosure: I worked (for only) about three years at Gibson, in the 1990s, and left there (the first time) on good terms. I got to do cool things, work with A-list artists, market great guitars, work with awesome dealers, and much more. Read More...

Headed South By Southwest: ‘Weirdness’ and Enthusiasm for the Arts Drive Prosperity in Austin, Texas

67152
Victoria Wasylak •
  • Features
  • July 2019
• July 10, 2019
This year, MMR chatted with folks who represent the MI world of Austin to get a better glimpse of this delightfully dedicated-to-weirdness part of Texas, and what it has to offer the MI market. Read on below for five unique perspectives on the Austin market. Read More...

Making Electric History in Motor City: The Michigan Guitar Show Celebrates 30 Years

67149
Victoria Wasylak •
  • Anniversary
  • July 2019
• July 10, 2019
Up near Motor City, there’s a decades-old electric tour de force that just won’t quit. Read More...

Take Your Pick: Sales of Guitar & Bass Picks

67144
Christian Wissmuller •
  • July 2019
  • Survey
• July 10, 2019
With just over half (51.2 percent) of participants in this month’s dealer survey (sent out to over 300 retailers) reporting sales in 2019 as being level to the numbers from 2018, the guitar and bass pick market appears to be quite stable. Read More...

It’s Complicated: Being a Musician in the 21st Century Requires So Much More than Music

67141
Dan Daley •
  • July 2019
  • Last Word
• July 10, 2019
The first great technological paradigm shift for musicians occurred when they went from saving up their money to go into the studio to, instead, using that money to buy the studio, in the form of home recording platforms that have gotten progressively smaller/faster/better/cheaper over time. Read More...

Paradise City

67138
Christian Wissmuller •
  • Editorial
  • July 2019
• July 10, 2019
Each July, MMR takes a close look at the MI scene – on both the retail and vendor sides – of a particular U.S. metro area. This year, we decided to shine a light on Austin, Texas (see Victoria Wasylak’s excellent Market Profile). Read More...

Identity Theft, Part II

67135
Jaimie Blackman •
  • July 2019
  • The Sound of Money
• July 10, 2019
In part II, I will be sharing best practices for identity theft prevention, monitoring, and recovery. Just in time for your summer travel season: a gold mine for thieves. Read More...

Killing the Goose of Engagement: Facebook and YouTube’s Biggest Mistake

67132
Menzie Pittman •
  • July 2019
  • Small Business Matters
• July 10, 2019
Customer engagement is the only thing that matters in branding and businesses. That’s it – nothing else matters…Nothing. Read More...
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