The May 2019 Digital Edition

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Articles from the May 2019 Issue

In The Mix: The Live Mixer Market in 2019

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Christian Wissmuller •
  • May 2019
  • Roundtable
• May 7, 2019
This month’s Roundtable feature is an intimate affair, with representatives from three major suppliers of live concert mixers sharing their thoughts on this market segment. Read More...

Musikmesse and Prolight + Sound 2019: A Changing Show Grapples with its Identity

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Christian Wissmuller •
  • May 2019
  • MMR Global
  • Show Report
• May 7, 2019
That the Musikmesse gathering has been going through a challenging “transitional period” for the past few years is no secret. Anyone who visited the show 10 or 15 years ago would likely be fairly shocked at the degree to which the event has contracted. The team over at Messe Frankfurt continues to tinker with the format and schedule, though, and there were unquestionable bright spots at this year’s convention, even if the raw numbers are down, somewhat. Read More...

The Pride of Elkhart: After 100 Years, jj Babbitt Still Embraces its Indiana Roots

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Victoria Wasylak •
  • Anniversary
  • May 2019
• May 7, 2019
100 years since the company’s launch, jj Babbitt is proud to say that they’ve never grown too big for their hometown. Founded in 1919 from the confines of Jesse James Babbitt’s garage in Elkhart, Indiana, the esteemed mouthpiece company has expanded to include over 1,000 different products, but still sits in the Indiana city, content and delighted to be rooted in its original neighborhood. Read More...

Sounds Flat? Try Tuning up Your Brain

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Jaimie Blackman •
  • May 2019
  • The Sound of Money
• May 7, 2019
Listening is the musician’s currency. When something interferes with listening, it can be torture, especially for the performing artist. 50 million people in America today have reported ringing in the ear – a definite problem for music listeners and music makers. Read More...

The Magic Moment

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Menzie Pittman •
  • May 2019
  • Small Business Matters
• May 7, 2019
Let’s be honest: the music business is one made up of conversationalists and sales people. It is a marketplace of unusual buyers and sellers. As owners and managers, we must come to grips with the foreboding thought that we ourselves are the product, and, therefore, always selling ourselves every moment of the day. Once you sell yourself, selling music gear is cake because you have built customer trust. Read More...

Technology is the Engine

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Christian Wissmuller •
  • Editorial
  • May 2019
• May 7, 2019
Are you familiar with Billie Eilish? If not, don’t feel too bad. While millions of high-schoolers consider the singer/songwriter to be amongst the most significant artists of their lifetimes, many (most?) over the age of 25 have never heard of her. Read More...

Home Studios Are Becoming Hubs for the Next Generation of Media

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Dan Daley •
  • May 2019
  • The Last Word
• May 7, 2019
Professional audio is one of the more difficult markets to measure. Drummers buy sticks and guitarists buy strings, but at a time when every guitarist, keyboardist, drummer, and vocalist is also his or her own engineer and/producer, buying a microphone or computer interface cuts across the old boundaries. Pro audio and MI are intertwined like never before. Read More...

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