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The November 2018 Digital Edition

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Articles from the November 2018 Issue

Morley Mini Power Wah Volume

63913
Daniel Sussman •
  • November 2018
  • Top Gear
• November 5, 2018
Morley’s Mini Power Wah Volume pedal is a shining example of Morley’s reputation for high quality innovation in the wah space. Read More...

Staccato Outburst: Snare Drum Sales, Trends, and Best Practices in 2018

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Christian Wissmuller •
  • November 2018
  • Roundtable
• November 5, 2018
It’s the 2 and 4 that provides the “snap” for the backbeat in popular music, the defining sound of the classic military marching beat, and an integral catalyst behind any number of mosh pits, dance halls, and swinging lounges throughout the decades. Read More...

Music China 2018: Global MI Market Converges on the ‘Pearl of the Orient’

63901
Christian Wissmuller •
  • November 2018
  • Show Report
• November 5, 2018
A record number of attendees and exhibitors were on hand at the Shanghai New International Expo Centre this October for the annual Music China gathering. Read More...

C.F. Martin & Co. Authentic Acoustic Strings

63898
Christian Wissmuller •
  • November 2018
  • Top Gear
• November 5, 2018
“Authentic” has been something of a go-to phrase for Martin Guitars the past few years. Their limited series of instruments build to prewar standards – as determined by forensic analysis of the historic guitars they replicate – was termed “Authentic” and now we have these new Authentic Acoustic stings (“Our best strings ever,” claims the company). Read More...

Reed Between the Lines: The Reed Market in 2018

63893
Christian Wissmuller •
  • November 2018
  • Survey
• November 5, 2018
With 67 percent of participants in this month’s survey reporting that sales of reeds are either up or level when compared to this same time of year in 2017, it appears that this is a fairly robust market segment. Read More...

Massachusetts’ Drumming Punk Pioneers: From a Basement to Backing Rock’s Modern Drumming Icons, SJC Drums Keeps it Close to Home

63890
Victoria Wasylak •
  • Features
  • November 2018
• November 5, 2018
When Mike Ciprari was 15 years old in 2000, he was a par for the course punk, dreaming of meeting Green Day’s Tré Cool. Now Tré Cool plays drums made by Ciprari’s company, SJC Drums. It’s amazing what some DIY elbow grease can do in a couple decades. Read More...

Innovate or Fade Away: Michael Ciravolo’s Balancing Act at Schecter Guitars

63887
Denyce Neilson •
  • Fretted
  • November 2018
• November 5, 2018
Michael Ciravolo began his career at a small music shop in New Orleans. In 1995, he decided to take a leap and move to Los Angeles. Read More...

Tariffs, Trade War, and MI

63884
Christian Wissmuller •
  • Editorial
  • November 2018
• November 5, 2018
In January of this year, America began imposing tariffs on primarily Chinese-built goods and China-sourced materials and, in July, the U.S. initiated 25% tariffs on $34 billion worth of goods imported from China – which, in turn, resulted in Chinese tariffs similar in scope on U.S. products. Read More...

The Element of Surprise – A Humbling Teacher

63881
Menzie Pittman •
  • November 2018
  • Small Business Matters
• November 5, 2018
When you embark on a new, creative undertaking, it’s possible that success may be your biggest downfall. Read More...

How to Retain, Grow, and Recruit Top Performers

63878
Jaimie Blackman •
  • November 2018
  • The Sound of Money
• November 5, 2018
I was recently talking to an MI retailer with his two successors. Here’s how the conversation began. Read More...

Practice Makes Perfect: When Retail and Rehearsal Studios Combine

63875
Dan Daley •
  • Last Word
  • November 2018
• November 5, 2018
Much has been written (especially by me) about the decline of the recording studio business. As the ability to make high-quality multitrack recordings moved from expensive, high-tech and acoustically perfect environments into people’s spare bedrooms and garages, the need for those marvelous palaces of sound faded, making places like New York’s Hit Factory and L.A.’s Sound City just pleasant memories and/or fodder for Dave Grohl’s auteuristic aspirations. Read More...

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