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The October 2018 Digital Edition

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Articles from the October 2018 Issue

A ‘Diverse Type of Operation:’ Roger’s Piano Proves There’s No Such Thing as a ‘Typical Day’ in Piano Sales

63375
Victoria Wasylak •
  • Features
  • October 2018
• October 3, 2018
Much of the Roger’s Piano’s story comes off as unexpected: the fact that the founder, Roger Shaffer, initially started a guitar and accessories company; the fact that co-owner Carol Wu had been a librarian prior to meeting Shaffer or stepping into his piano store; and, perhaps the most kooky of all, that the pair’s sales ability is so impressive that they once sold a piano to a woman who had come in to their store looking to purchase a light bulb. Read More...

Making a Stand: Re-AXE Products is Changing the Way Players and MI Dealers Think About Guitar Stands

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Christian Wissmuller •
  • October 2018
  • Upfront Q&A
• October 3, 2018
MMR recently spoke with Jeff Cutler, Re-AXE Products manager, about the history of the company, the evolution of the Axe-Handler product line, and how interested MI dealers can begin a partnership with Re-AXE. Read More...

What’s in a Name?: Acoustic Musical Instruments Launches AMI Est. 1984 guitar line in the U.S.

63369
Victoria Wasylak •
  • Features
  • October 2018
• October 3, 2018
What’s the difference between a Sigma guitar sold in Europe and an “AMI est. 1984” guitar sold in the United States? Aside from the gilded logo, the answer is literally nothing. Read More...

Coachella to Church Choirs: Allen & Heath have no limits to what they can power

63366
Victoria Wasylak •
  • Features
  • October 2018
• October 3, 2018
It’s a gutsy move, rolling up to play Coachella with audio equipment that you could check on a small commercial flight, but that’s exactly what artists from across the genre spectrum were doing at the Indio, California festival earlier this year. Forget the machismo of hauling around oversized fixtures; Allen & Heath’s dLive C1500 Control Surface does the trick. Read More...

Remo Emperor Colortone Drumheads

63363
Damien Pianka •
  • October 2018
  • Top Gear
• October 3, 2018
These 2-ply Emperor clear heads from Remo are available in an array of colors – blue, green, orange, red, smoke, and yellow. Read More...

The Oceans 11 from Electro-Harmonix

63360
Daniel Sussman •
  • October 2018
  • Top Gear
• October 3, 2018
Electro-Harmonix has a long history of innovation in the MI space, having developed some of the most iconic FX pedals in the history of the medium. Read More...

Roadie 2

63357
Christian Wissmuller •
  • October 2018
  • Top Gear
• October 3, 2018
Yes, I am perfectly capable of winding strings and figuring out any tuning with only my two hands and a decent ear, but the Roadie 2 isn’t just some frivolous, ridiculous concept; it’s a very well designed, versatile, portable, easy to use little gadget. And, far from being as lame as I initially suspected it’d be, this thing is pretty damned cool! Read More...

Act of Violins: The Violin Market in 2018

63352
Christian Wissmuller •
  • October 2018
  • Survey
• October 3, 2018
In a market segment where the end-user tends to skew towards the conservative and traditional (“staid,” as more than one participant in this month’s survey put it), it’s not especially surprising that the results of this poll didn’t really yield any bombshell revelations regarding the current violin market. Read More...

Less Tax, Employee Retention. Retirement Nest Egg. Get a 401(k)

63349
Jaimie Blackman •
  • October 2018
  • The Sound of Money
• October 3, 2018
Let’s begin with the “Why?” Why are 401ks and other retirement plans more important now than ever? Here’s three reasons. Read More...

Success Today Takes Unique Skill Sets

63346
Menzie Pittman •
  • October 2018
  • Small Business Matters
• October 3, 2018
Recently I had the privilege of engaging in conversation with a good friend who happens to be dean of a private school. Since we are good friends, the conversations between us flow naturally, but you might find yourself asking, “What does the dean of a private school and an entrepreneur have in common?” The answer is: everything. Read More...

Do as I Say (Just Don’t Expect Me To…)

63343
Christian Wissmuller •
  • Editorial
  • October 2018
• October 3, 2018
Within a number of past editorials, I’ve celebrated those who design and offer new, weird, innovative instruments and gear. I’ve encouraged dealers and others in the industry to welcome innovation and be open to new potential avenues for profit and growth. Read More...

Women and Guitars – a Changing Relationship

63340
Dan Daley •
  • October 2018
  • The Last Word
• October 3, 2018
Going back into the late 20th century (it feels so odd to say that), a combination of culturally correct string slingers paired with pulchritudinous platinum blondes on posters plastered around a store was a great way to sell guitars and amplifiers. It reflected the spirit of the times, when Van Halen was a leading prototype for acceptable machismo. Today, it seems quaint, at best, and a remnant of a less-enlightened time. Read More...

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