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The September 2018 Digital Edition

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Articles from the September 2018 Issue

MMR’s 2018 Holiday Buying Guide

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Victoria Wasylak •
  • September 2018
• August 31, 2018
Check out our annual holiday buying guide of new products for prepping your store for the winter, all sorted by price point. Read More...

Embracing the ‘Folkternative:’ ‘Non-guitar’ Fretted Instruments Making Waves in 2018

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Christian Wissmuller •
  • Roundtable
  • September 2018
• August 31, 2018
MMR recently chatted with representatives from five key suppliers of these types of instruments to get their take on the state of this market segment and expectations for the coming months. Read More...

Fender Level Set Buffer & Marine Layer Reverb

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Daniel Sussman •
  • September 2018
  • Top Gear
• August 31, 2018
This is precisely what Fender has done with their most recent lineup of pedals. I had the great pleasure to test out the Level Set Buffer, a utility pedal designed for complex pedal boards and/or professional musicians, and the Marine Layer Reverb, a wonderfully complex, rich, and mildly quirky reverb. Read More...

Fender Player Series Jaguar

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Christian Wissmuller •
  • September 2018
  • Top Gear
• August 31, 2018
Days before this year’s Summer NAMM Show, Fender caught the attention of players and retailers with the announcement that the brand’s long-running Mexican Standard Series was being discontinued. The “replacement” line was dubbed the Fender Player Series. Read More...

Breedlove Frontier Concertina E (All-Mahogany)

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Christian Wissmuller •
  • September 2018
  • Top Gear
• August 31, 2018
I like electric guitars plugged into loud, distorted amps. So it says something that I am genuinely reluctant to return this gorgeous little Breedlove Frontier Concertina E. And, being a Concertina, this truly is “little” when compared, say, to a Dreadnaught. Read More...

MI Retailers Working with Nonprofits & Government: A Win- Win

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Jaimie Blackman •
  • September 2018
  • The Sound of Money
• August 31, 2018
Brick and mortar MI retailers understand all too well the need to dig into their community relationships to fight off the impact of big-box stores who continue to invade their turf. As a result, more and more music retailers and MI manufacturers are relying on partnerships with nonprofits, government, and educational organizations. This business model […] Read More...

MI Dealers are On the Case, but for Some it’s a Mixed Bag Trends in the Sales of Cases & Bags in 2018

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Christian Wissmuller •
  • September 2018
  • Survey
• August 31, 2018
Nearly 40 percent of the participants in this month’s retailer survey (sent out to over 300 MI dealers) report level sales in 2018 when it comes to the Cases & Bags category, with roughly the same number of those we heard from saying more units were moving than at this same time last year (32.7%) as those who claimed sales were down (28.5%). Read More...

And Now For Something Completely… Familiar

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Christian Wissmuller •
  • Editorial
  • September 2018
• August 31, 2018
Well, I have good news. We can finally put the subject to bed: “The American Guitar Industry is Making a Serious Comeback!” At least according to Yahoo Finance. Read More...

‘Quality Over Quantity:’ Hans-Peter Wilfer of Warwick & Framus

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Christian Wissmuller •
  • September 2018
  • Upfront Q&A
• August 31, 2018
MMR recently spoke with Hans-Peter Wilfer about the recent anniversaries for both Warwick and Framus, the company’s distribution model in the U.S. and abroad, and developments of note on the horizon. Read More...

Could a Jazz Piano Major from Berklee Re-energize the Music Business?

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Menzie Pittman •
  • September 2018
  • Small Business Matters
• August 31, 2018
It is my stand that we not only need fresh interest in guitar, but the music industry needs new leaders with good old-fashioned skills, energy, charisma, and artists who can reach across all boundaries and make people feel something. And I think I found just the guy to watch: Charlie Puth. Read More...

Fix This

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Dan Daley •
  • September 2018
• August 31, 2018
With discussion around the next recession already getting lively – and the consensus among economists is that we’re way overdue for the next one – it’s a good time to look at how instrument repair and maintenance can help a retailer’s bottom line, certainly in the good times but especially when things start going south. Read More...

The Most Bang For Your Buck: Maximizing Your Facebook Ad Potential

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Victoria Wasylak •
  • September 2018
• August 31, 2018
Ryan N. Sargent of Make Music, Inc. and Tech Music Ed (TI:ME) hosted a NAMM U session last January on how to make the most out of your precious dollars when it comes to making sure that your Facebook ads are doing what they’re supposed to. Read More...

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