News

D’Addario and ESP Partner with USA-Made Products

hoff •
  • Supplier Scene
• May 9, 2014

D'Addario is proud to announce a new OEM partnership with one of the world's leading guitar manufacturers, ESP Inc. ESP Inc. is already using D’Addario strings on their imported LTD product line, and on their high-end USA production, they will use D’Addario’s NYXL strings.

"As part of the emerging OEM partnership between ESP USA and D'Addario, ESP is proud to include D'Addario NYXL strings on every ESP USA Series guitar built at ESP's newly opened California shop," says Eric Oppenheimer, Product Manager at ESP. “In addition to our ESP USA guitars including these strings as part of our pristine factory setup, we're also including a spare set of the NYXL's in each custom hardshell case to match the set installed on every guitar."

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Fender to Sell Guild Brand to Cordoba Music Group

Christian Wissmuller •
  • Upfront
• May 7, 2014

Fender Musical Instruments Corporation (FMIC) has finalized a letter of intent to sell the Guild guitar brand and related assets to Cordoba Music Group, the manufacturer of Cordoba acoustic guitars, ukuleles and accessories.

“It was important for us to find a great steward to continue the important legacy of Guild guitars,” said FMIC’s interim CEO and board member Scott Gilbertson. “We have found a great fit in Cordoba Music Group, a company committed to quality and with impressive U.S.-based production capabilities.”

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D’Addario Moves Wire Mill to Farmingdale, N.Y.

hoff •
  • Upfront
• May 7, 2014

With assistance from New York State, Suffolk County and the Town of Babylon, Long Island-based D’Addario & Company recently moved its carbon steel wire mill from Massachusetts to Farmingdale, New York.  By year end, this project will have created approximately 30 new jobs on Long Island.  On May 1, 2014, D’Addario hosted a tour and press conference in order to thank the state, county and town for its assistance.  Dignitaries in attendance included Kenneth Adams, President & CEO of the Empire State Development Corporation, Suffolk County Executive Steven Bellone, Babylon Town Supervisor Richard Schaffer, Bob Stricoff, CEO of the Babylon IDA, and Kyle Strober, LI Director for Senator Charles Schumer.

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Pearl to Distribute Sabian B&O Products

hoff •
  • Upfront
• May 6, 2014

SABIAN has announced the appointment of Pearl Corporation as the exclusive distributor of SABIAN Band and Orchestral instruments in the United States, effective June 1, 2014.  KMC will continue to be the exclusive distributor for SABIAN drumset cymbals in the US.

The company says that Pearl’s "extremely knowledgeable staff" and their status as B&O industry leaders were the primary considerations in establishing this partnership.  “Having worked successfully with Pearl in other markets around the world, we are confident the synergy between our two brands will lead to significant growth for both companies.” comments SABIAN CEO Andy Zildjian.

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Mississippi Music’s Johnson Named VP of NASMD

Christian Wissmuller •
  • Upfront
• May 5, 2014

Rosi Johnson, CEO and president of Mississippi Music and Mississippi Music Acceptance Corporation, was elected vice president of the National Association of School Music Dealers (NASMD) during its 52nd annual convention, held in San Orlando, Florida, March 31-April 5, 2014. She is on track to become the first woman to serve as president of the association.

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LPD Music Names Wicks National Sales Manager

Christian Wissmuller •
  • People
• May 5, 2014

LPD Music has announced Steve Wicks as their National Sales Manager.

As a seasoned veteran in the music industry for almost 40 years, Wicks has worked with various companies prior to joining LPD, such as Korg, Gibson, Peavey, and Fender Musical Instruments.

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2014 RPMDA Convention

Christian Wissmuller •
  • Upfront
• May 5, 2014
The 2014 RPMDA Convention, held last week in Dallas, placed a premium on collaboration as retailers and publishers alike worked to address issues facing the distribution, licensing, marketing, and the state of the RPMDA itself. Look for full coverage of this year's gathering in the June issue of MMR. Read More...

2014 SBO Scholarship Essay Contest Winners

Christian Wissmuller •
  • Upfront
• May 4, 2014

In this photo, students at West Bridgewater (Massachusetts) Middle/Senior high School surround MMR sister publication School Band & Orchestra Scholarship Essay Contest winner Margaret Allen.   

The theme of this year’s contest, "Now More Than Ever, Music Education Is Important Because..." attracted several thousand entries with ten winners receiving $1,000 scholarships.  SBO co-sponsors include NAMM, Alfred Music, Sabian Ltd. Woodwind & Brasswind and Yamaha Corporation of America.  

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Chauvet Professional Opens New Showroom-Learning Center

Christian Wissmuller •
  • Upfront
• May 4, 2014

Chauvet Professional recently sponsored a highly personalized hands-on lighting workshop at its new southern California showroom and learning center.

The Chauvet Professional Concert Lighting Workshop gave students from four colleges in the Los Angeles area a unique opportunity to design a sequence to music of their choosing on the Chauvet Professional demo rig, working with GrandMA2 programmer Joe Spangler.  Each student group got to work one-on-one with the programmer to light his or her song on an impressive rig that featured a variety of Chauvet Professional products including NEXUS panels, different COLORado fixtures, Legend 230SR Beams, Q-Wash 419Z moving yoke washes and the entire new Rogue series.

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Cusimano Appointed as Sr. Manager, Artist Relations by Korg USA

Christian Wissmuller •
  • People
• May 4, 2014

Korg USA, exclusive U.S. distributor of Korg, VOX, Ashdown, Blackstar, Lâg, Sakae and HK Audio products, has announced the expansion of its artist relations team, reflecting the company’s dedication to offering top-notch service to its family of artists, while also furthering brand awareness amongst musicians in the U.S.
 

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Avid Appoints Smith CMO

Christian Wissmuller •
  • People
• May 4, 2014

Avid® has announced that marketing executive Jennifer Smith has been named senior vice president and chief marketing officer (CMO), based in the company’s Burlington, Massachusetts headquarters.

Reporting directly to Avid president and CEO Louis Hernandez, Jr., Smith will be responsible for driving all aspects of Avid’s worldwide market presence and growth, including its strategic positioning, go-to-market strategies, and all marketing disciplines within the organization. Her role will be vital in fulfilling the Avid Everywhere™ vision to help media organizations and content creators connect with their audiences more powerfully and efficiently than ever before through innovative technologies such as the industry-changing Avid MediaCentral Platform. Smith will also oversee Avid’s strategic collaboration with customers via the Avid Customer Association.

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Jupiter Launches ‘Banded’ Campaign to Unite School Music Community

Christian Wissmuller •
  • Supplier Scene
• April 29, 2014
Jupiter Band Instruments has launched a new integrated marketing campaign dubbed "Banded,” which highlights the common ground shared amongmusicians, music educators, parents of musicians, school music retailers, and Jupiter.  The campaign demonstratesJupiter's brand values and how their role is aligned with all aspects of music education, the lives of musicians, and the love of music.   […] Read More...

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