Upfront

Yamaha Launches the 2019 Young Performing Artists Competition

Christian Wissmuller •
  • Featured
  • Upfront
• November 28, 2018
Applications are now being accepted for the 2019 Yamaha Young Performing Artists (YYPA) competition, an annual program that has helped build the musical careers of outstanding young talent for more than 30 years. Read More...

GC Establishes GoFundMe Account to Support Victims of California Fires

Christian Wissmuller •
  • Upfront
• November 20, 2018
Due the devastating recent fires in California, Guitar Center has established a GoFundMe account to support victims, including GC Support Center associates, in their effort to get back on their feet. Read More...

Sammy Ash at ‘Music Show Experience’ in Brazil

Christian Wissmuller •
  • Upfront
• November 20, 2018
On September 13th of 2018, Sammy Ash represented NAMM and NAMMU for the first “Music Show Experience” Musical Instrument show in Sao Paolo Brazil. Read More...

GC Holds Week-long Celebration for the Remodel of its Flagship Hollywood Store

Christian Wissmuller •
  • Featured
  • Upfront
• November 19, 2018
In celebration of the unveiling of the newly revamped 30,000-square-foot flagship Hollywood store located on historic Sunset Boulevard, Guitar Center hosted a full week of events beginning October 29. Read More...

GC and the American Red Cross Team up to Support Victims of California Wildfires

Christian Wissmuller •
  • Featured
  • Upfront
• November 14, 2018
In response to the California wildfires threatening thousands of families, Guitar Center Inc. (GC) has teamed up with the American Red Cross – the humanitarian organization providing relief and support to those in crisis – to create a dedicated effort to help people impacted by the California wildfires. Read More...

SLM Continues H.W. Products Legacy

Christian Wissmuller •
  • Featured
  • Upfront
• November 12, 2018
St Louis Music has announced the purchase of the assets of H.W. Products Inc., a leading maker of brass and woodwind cleaners and accessories since 1975. Read More...

The D’Addario Foundation & Hungry For Music to Host Instrument Drive & Benefit Concert in New Orleans – November 15, 2018 

Christian Wissmuller •
  • Upfront
• November 10, 2018
The D'Addario Foundation, a 501(c)3 nonprofit that awards grants and product donations to programs providing music education in under-served communities, will partner with Hungry for Music on November 15th to present an instrument collection drive and benefit concert. Read More...

Mojotone Becomes Exclusive MagSlide Distributor.

Christian Wissmuller •
  • Featured
  • Upfront
• November 8, 2018
Mojotone has teamed up with ThixoTek to distribute their new product: the MagSlide MS2. Read More...

Neumann Honored with 90th Anniversary ‘Service to Industry’ Award at AES Convention

Christian Wissmuller •
  • Featured
  • Upfront
• November 6, 2018
During the AES 145th Pro Audio Convention recently held in New York City, Neumann.Berlin was presented with a 90th Anniversary ‘Service to Industry’ award by the AES — which celebrated its own 70th anniversary in parallel. Read More...

Fender Recreates Page’s Telecaster

Christian Wissmuller •
  • Featured
  • Upfront
• October 30, 2018
Fender Musical Instruments Corporation (FMIC) has announced it is collaboratingwith one of rock’s most legendary guitar players – Jimmy Page – to recreate his famous 1959 Fender Telecaster50 years after Led Zeppelin formed in October 1968 (Access the teaser video for the guitar release here). Read More...

Sfarzo Guitar Strings Co. LLC – DBA Guitar String Manufacturing Acquires Black Diamond

Christian Wissmuller •
  • Featured
  • Upfront
• October 29, 2018
Ownership of Black Diamond Strings has transferred to Guitar String Manufacturing located in Santa Rosa, California. Read More...

Cardinal Percussion Acquires Attack

Christian Wissmuller •
  • Featured
  • Upfront
• October 25, 2018
Attack Drumheads is now under new ownership. A team of industry veterans led by Jim Bickley, former vice president of Universal Percussion; Robbie McFarland, general manager of Hubbard Music retail stores; and Mark Tirabassi, president of Mavi Inc. has launched a new wholesale company, Cardinal Percussion. Read More...

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