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Upfront

  • Senseney Music Announces Sale to Prominent Missouri Music Dealer

    Christian Wissmuller | Upfront | August 2, 2023Senseney Music, a leader in supporting music education for over 45 years, will continue to serve the greater Wichita community and beyond under a new name and ownership. Read More...
  • ESP Guitars Expands Into New US Headquarters

    Christian Wissmuller | Upfront | August 1, 2023ESP Guitars, the respected global manufacturer of guitar and bass instruments and U.S. distributor for acclaimed brands that include Takamine Guitars and ENGL Amplification, has moved into their new U.S. headquarters. Read More...
  • Sunn Amplifiers Returns

    Christian Wissmuller | MMR GlobalUpfront | August 1, 2023Mission Engineering, in collaboration with  Fender Musical Instruments Corp. (FMIC), announces the return of the iconic Sunn® amplifier brand as an officially licensed product. Read More...
  • Cort Guitars and Digitech/DOD Parent Company Cor-Tek Marks 50th Anniversary

    Christian Wissmuller | MMR GlobalUpfront | July 31, 2023Cor-Tek Corporation, the parent company of Cort Guitars and Digitech/DOD, kicks off the year 2023 with its 50th anniversary celebration. Read More...
  • MMR Dealer Survey: Back to School Season 2023

    Christian Wissmuller | MMR GlobalUpfront | July 29, 2023It's that time of year - young students and their parents are preparing for the Fall Semester. Read More...
  • Introducing Pearl River Guitars to Nashville, Music City, USA

    Christian Wissmuller | UncategorizedUpfront | July 27, 2023Sherry Carlisle Smith, respected owner/operator of SCE Group, a prominent booking and promotion agency in Nashville, is well-versed in the city’s music scene. Read More...
  • The NAMM Foundation Elects Victor Wooten to Board of Directors

    Christian Wissmuller | MMR GlobalPeopleUpfront | July 21, 2023The NAMM Foundation is honored to welcome legendary bassist, educator and author Victor Wooten to its board of directors. Read More...
  • NAMM Young Professionals and Women of NAMM Announce New Leadership

    Christian Wissmuller | Upfront | July 19, 2023NAMM Young Professionals (NAMM YP) and Women of NAMM (WON) recently elected new leaders to continue serving NAMM members on behalf of the music products, sound and entertainment technology industries. Read More...
  • Trade Regrets: Jerry Ash

    Christian Wissmuller | MMR GlobalTrade RegretsUpfront | July 10, 2023The MI world lost a true giant recently, when Jerry Ash, former president and chairman of Sam Ash Music, passed away on July 6. Read More...
  • Gibson Brands Appoints Cesar Gueikian as Permanent CEO

    Christian Wissmuller | MMR GlobalPeopleUpfront | July 10, 2023Gibson Brands, Inc. has announced that its Board of Directors has confirmed Cesar Gueikian to the role of president and CEO of Gibson Brands. Read More...
  • NAMM Announces New Leadership for Executive Committee

    Christian Wissmuller | Upfront | July 6, 2023The NAMM board of directors has elected a new executive committee to continue the organization’s legacy of service to NAMM members and the industry at large. Read More...
  • Peavey Partners with Riversong Guitars to Expand U.S. Distribution

    Christian Wissmuller | Upfront | July 6, 2023Peavey® announces a U.S. distribution partnership with Canadian guitar manufacturer Riversong Guitars. Read More...
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