Current Issue

Upfront Q&A

Washburn Guitars is one of the most storied American brands, long favored by a number of prominent artists across many genres.

Read more: U.S. Music Corporation’s Gil Soucy Discusses Washburn Guitars

Special Report

Promos are nice, but relationships reap the rewards.

Read more: They’re Back (Almost)...

Last Word

When attendees and exhibitors walked onto the show floor at NAMM in Nashville on that Thursday, they saw a summer show that continues to expand and look healthier each year.

Read more: Brexit is Served

In the Trenches

Retailers often say they want their customers to be “100 percent satisfied.” But, really, that’s not enough to make customers loyal – loyal to the point of exclusivity, where they will shop with your company and nowhere else.

Read more: Make Each Customer’s Experience Amazing – Part I


B&O accessories sales in 2016.

Read more: It’s In The Details


In this election year – a pretty wacky one, by anyone’s estimation – you might take solace in participating in another voting process with considerably less associated angst and confusion: Indeed, it’s time once again to select the nominees for MMR’s annual Dealers’ Choice Awards (DCAs).

Read more: Let Your Voice be Heard

Show Report

“Industry conditions continue to change rapidly, and this year’s Summer NAMM Show provided a unique platform for our members to better understand the impact of these changes.,” observes NAMM’s Joe Lamond.

Read more: Hot Times In ‘Music City’


Godin ACS-SA Slim

Nylon-stringed acoustic guitars take center stage.

Read more: ‘That Unique Sound’

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MMR Supplier Directory

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