European Beat: Dealers set for LTPD

UK retailers are gearing up for National Learn to Play Day, which will take place on Saturday, March 21st in what is set to be its biggest outing to date.

Similar to NAMM’s Just Play initiative the day sees stores open their doors to offer the public free sample music lessons and also generates plenty of much-needed exposure for the industry.

In a first for the event this year, and to increase the number of dealers involved, some venues will be also be participating on Sunday, March 22nd.

Now in its fourth year, it is backed by UK MI industry charity, Music For All, The Musicians’ Union, the Take It Away instrument finance scheme, the Rockschool teaching syllabus, instrument manufacturers, music shops and various music venues.

Over 10,000 free lessons will be delivered by fully-qualified music teachers on a range of instruments including guitar, bass, drums, keyboards, violin, piano, trumpet, oboe, percussion and many others as well as DJ mixing and singing.

A host of additional events will also run on the day, featuring a number of celebrity guests (comedians that Americans will possibly not have heard of and whom will probably never break America, but are nonetheless very funny) plus bona fide icons such as Pink Floyd drummer Nick Mason, all giving free music lessons.