Music China And Prolight + Sound Shanghai

Asia’s Largest MI Trade Show Continues to Grow – in Size and Significance

The 15th annual Music China saw still more growth for a convention that was already mammoth in scale. 1,909 total exhibitors from over 30 countries set out to make an impression at the 2016 gathering (up from 1,782 last year) and 90,125 visitors (up 12 percent from 80,580 in 2015) were on hand to soak it all in. Exhibition space had been expanded to accommodate the growing numbers with 10 halls representing over 367,000 square feet.

Prolight + Sound Shanghai also saw steady increases in numbers, with 561 exhibiting companies from 22 countries (500 in 2015) and 26,527 visitors (25,455 last year).

The next Music China will take place October 10-14, 2017. For more details, visit www.musikmesse- china.com.

Voices from the Show Floor

“My only thought of this show is: LOUD! This show is changing as they all are, with more domestic business and less international. The landscape of ‘where business is done’ is ever-changing. Right now it seems Winter NAMM is the spot!”

Scott Thompson AXL/The Music Link

“So, yes the show was very interesting for us. We caught many new eyes and made new contacts in the Asian market. Relish is fitting perfectly into the Asian market. I’m very glad that they like our design and new approach of manufacturing an electric guitar.”

Silvan Küng Relish Guitars Switzerland

“Music China was once again a fabulous and well attended event. A good mixture of trade and retail footfall combined which resulted in the booth being busy for the duration of the show. We were very happy to meet old and new dealers from the Asia Pacific region along with customers from Europe and the U.S. and we look forward to increased business as a result.”

Rob Hanson John Packer Musical Instruments

“The China market shows no signs of slowing down. The Music China show was busier than ever for us. The show continues to grow and we noticed an expansion of exhibitors both in the western instrument halls and the traditional Chinese instrument halls. We know that in the past few years there has been a formal government initiative to introduce expanded jazz education programs into the music school curriculum and we saw plenty of evidence of that with the various Jazz workshops and presentations that took place at the show. Certainly the demand for our products continues to grow and we are on track to finish 2016 not just with record sales numbers, but also with exponential increases from previous years.

“Another trend that was very apparent this year was the increasing number of our distributors and dealers from the major European markets who came to this show… We met with customers from many European markets including Italy, Spain, Germany, Poland and the UK and interestingly, just about all of them explained that they would now be attending this show instead of Musikmesse Frankfurt.”

Colin Schofield JodyJazz Inc

“Music China 2016 confirmed our judgment of the Chinese market. The volume is stable and it is by far the biggest market in the world. The demand for medium and high-end products in continuously growing, even though more than 95 percent of all units sold are still entry-level pianos. We are realizing a growing desire for quality and brands – and related to this an increasing confusion coming due to all of the fake or artificial brands. Private customers want German products and with the BVK “Made in Germany“- Certificate there is a reconfirmation that is very helpful.”

Hannes Schimmel-Vogel Schimmel Piano

“This year was better than last year. Many buyers and musicians came to our booth and we had more meetings than last year. Especially, our CTS (coated strings) were getting more good feedback since last year. I think the overall Music China was more active than last year. Even though it was rainy during the show, many people came to visit. We hope to show new products to the public at the next Music China.

Yunki Bang Olympia Strings

“We were happy to present the newest and latest innovation from D’Addario through this show to Chinese musicians and our business partners. We have been successfully attending the Music China show since we established the Chinese subsidiary in 2013 and we are looking forward to better serve the Chinese music community.”

Jack Jin D’Addario Shanghai Trading Co., Ltd.