NAMM show floor reveals international growth

NAMM has revealed the floor plan for next year’s show and is promising the most international expo to date.

More than 96,000 people are expected to attend from January 21st to 24th in Anaheim, with more than 650 international companies exhibiting. There will be international exhibit pavilions for China, Germany, Spain and the UK, with Argentina’s doubling in size this year. In total, 1,600 NAMM member companies representing over 5,100 brands of instruments, music products and technology, including Yamaha, Fender, Roland and Gibson are expected to show at the 2016 event. View the floorplan here.

“This crazy little thing we call the music industry is changing and evolving incredibly fast, but the human desire to make and enjoy music is stronger than ever,” said Joe Lamond, president and CEO of NAMM. “NAMM members from around the world are embracing this change and will gather once again in Anaheim to celebrate new product innovations, share ideas and learn at NAMM U. They will enjoy the networking and camaraderie that has made this event the four most vibrant days on the industry calendar.”

According to NAMM, the number of small to medium-sized companies exhibiting at the show is surging in 2016. At the upcoming show, 350 new NAMM member companies are planning to make their debut.