New UK chief for Fender

Following Graeme Mathieson’s step to European chief, Fender GBI has promoted Jim O’Connor to the position of general manager.

O’Connor joined the firm in 2008 as a district sales manager and was promoted to sales manager earlier this year.

Previously he worked in the MI retail sector, firstly with Academy Of Sound and then with Sound Control.

His remit will oversee Fender’s Great Britain and Ireland sales, marketing, service and finance operations for Fender, Gretsch, Jackson, Charvel and EVH products, from the company’s headquarters in East Grinstead.